What's included

• (0) Deliverables may vary according to project

  The deliverables for a campaign can vary from project to project, depending on your needs. Listed below are some possible deliverables.

• (1) Campaign Strategy and Concept Building

  My input may include: (A) Leading a workshop with your team to land on the right campaign idea (B) Researching and developing a campaign idea on my own to present back to your team (this typically includes a deck and several mood boards) (C) Prioritizing ideas and planning the steps needed to execute

• (2) Creative Direction and Planning for Photoshoot

  Many times we have to start by creating the imagery for a project. My input may include: (A) Planning the shoot - Researching and booking the venue and talent (B) Being on set the day of the shoot to represent the brand (C) Selecting the most compelling photos to use in the campaign (D) Hiring a retoucher to work with to get the best images

• (3) Developing Copy

  My input may include: (A) Generating copy myself (B) Collaborating with or briefing copywriter (C) Hiring copywriter

• (4) Leading the Design Process

  My input may include: (A) Developing the design direction and executing the design (B) Developing the design direction and a brief and managing designers working on the project (C) Hiring and managing designers

• If anything isn't listed that...

  Please let me know and I will try my best to make it happen!