What's included

• User Personas

  Detailed profiles of target users, including demographics, behaviors, needs, and goals.

• User Journey Maps

  Visual representations of users' experiences, highlighting touchpoints and pain points throughout their interactions with the product.

• Competitive Analysis Report

  Assessment of competitors' products, features, strengths, weaknesses, and market positioning.

• Usability Testing Plan

  Outline of the methodology, tasks, and criteria for evaluating the product's usability with target users.

• Usability Testing Report

  Findings and insights from usability testing sessions, including observations, user feedback, and recommendations for improvements.

• Stakeholder Presentation

  Summary of key findings and recommendations presented to stakeholders, accompanied by supporting visuals and insights.

• Research Documentation

  Comprehensive documentation of research methodologies, data collected, analysis methods, and insights generated throughout the process.

• Recommendations and Prioritized Features

  Suggestions for product enhancements or new features based on user research findings and competitive analysis

• Roadmap Alignment

  Alignment of research findings with the product roadmap, indicating how identified opportunities and challenges will be addressed in future iterations.

• Strategy Document

  Strategic recommendations for product development, informed by user needs and competitive insights, to guide decision-making and prioritize initiatives.