User Research and Competitive Analysis

Kenneth Madukwe

5

(3)

Starting at

$

85

/hr

About this service

Summary

Through my user research and competitive analysis service, you'll gain a comprehensive understanding of your target audience and market landscape. By delving into user personas, journey maps, and competitive analysis, you will uncover insights crucial for informed product design decisions and enhancing user experience. Ultimately, you'll receive actionable recommendations and a strategic roadmap, empowering you to drive product success with confidence.

Process

Initial Consultation: We start with an initial consultation to discuss your project goals, objectives, and any existing research or insights.
Define Research Objectives: Together, we'll define clear research objectives, including target audience demographics, key research questions, and desired outcomes.
User Research: Conduct primary and secondary research to gather insights into user behaviors, needs, and pain points. Methods may include surveys, interviews, observations, and data analysis to develop comprehensive user personas.
Competitive Analysis: Evaluate competitors' products, features, strengths, and weaknesses to identify opportunities and threats. This involves analyzing competitor websites, products, reviews, and market positioning.
Data Synthesis: Synthesize the findings from user research and competitive analysis to extract key insights and patterns.
Journey Mapping: Develop user journey maps to visualize the user experience, identifying touchpoints, pain points, and opportunities for improvement.
Analysis and Recommendations: Analyze the synthesized data to draw meaningful conclusions and actionable recommendations. These recommendations may include product feature enhancements, UX/UI improvements, or strategic positioning.
Stakeholder Presentation: Present the findings, insights, and recommendations to stakeholders clearly and engagingly. This may involve visual presentations, reports, and discussions to ensure alignment and understanding.
Refinement and Iteration: Collaborate with stakeholders to refine recommendations and prioritize action items based on feedback and project goals.
Documentation and Deliverables: Provide comprehensive documentation of research methodologies, findings, and recommendations.
Deliverables may include user personas, journey maps, competitive analysis reports, and strategic roadmap.
Implementation Support: Offer support and guidance during the implementation phase to ensure recommendations are successfully integrated into the product strategy.
Monitoring and Evaluation: Monitor the impact of implemented changes and conduct periodic evaluations to measure success and identify areas for further improvement.

What's included

  • User Personas

    Detailed profiles of target users, including demographics, behaviors, needs, and goals.

  • User Journey Maps

    Visual representations of users' experiences, highlighting touchpoints and pain points throughout their interactions with the product.

  • Competitive Analysis Report

    Assessment of competitors' products, features, strengths, weaknesses, and market positioning.

  • Usability Testing Plan

    Outline of the methodology, tasks, and criteria for evaluating the product's usability with target users.

  • Usability Testing Report

    Findings and insights from usability testing sessions, including observations, user feedback, and recommendations for improvements.

  • Stakeholder Presentation

    Summary of key findings and recommendations presented to stakeholders, accompanied by supporting visuals and insights.

  • Research Documentation

    Comprehensive documentation of research methodologies, data collected, analysis methods, and insights generated throughout the process.

  • Recommendations and Prioritized Features

    Suggestions for product enhancements or new features based on user research findings and competitive analysis

  • Roadmap Alignment

    Alignment of research findings with the product roadmap, indicating how identified opportunities and challenges will be addressed in future iterations.

  • Strategy Document

    Strategic recommendations for product development, informed by user needs and competitive insights, to guide decision-making and prioritize initiatives.

Example projects

Designing an AI powered recognition and rewards Solution

Rubies Junior: Case Study

Amass

Recommendations

(5.0)

Mmeri Genevieve

Client • May 14, 2024

Recommended

Working with Kenneth has been a delight so far. His attention to details, creativity and timely delivery made our project go smoothly. His customer service skills is great and he delivered an excellent job..

Chukwunonso Osadebe

Client • Apr 17, 2024

Recommended

Kenneth is a dedicated problem solver and is pleasant to work with. Kenneth is always willing to go the extra mile, and consistently delivers in a timely manner.

Danjuma Mohammed • VerveAR

Client • Apr 15, 2024

Recommended

Kenneth is an amazing Product Designer. He improved the UX and Visual Design on our 3D, AR & Virtual Try-On Software. He also helped in the ideation stage of our GenAi features. He is great to work with and I'd recommend him for any project.

Skills and tools

User Researcher
Google Analytics
Hotjar
UserTesting

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