What's included

• Brand Strategy Document

  Comprehensive document outlining the brand's vision, mission, values, and positioning in the market.

• Brand Identity

  Logo design: Primary logo, alternate versions, and submarks for various applications. Color palette: Primary and secondary colors with specifications for print and digital use. Typography: Selection of fonts for headlines, body text, and other brand elements. Visual elements: Icons, patterns, or illustrations that complement the brand's aesthetic.

• Brand Guidelines

  Detailed guidelines on how to use the brand identity consistently across different channels and touchpoints. Usage rules for the logo, colors, typography, and visual elements to maintain brand consistency.

• Brand Collateral

  Business card design: Layout and design for print-ready business cards. Letterhead and envelope design: Customized templates for official correspondence. Presentation templates: Branded templates for PowerPoint or Keynote presentations. Email signature: Customized email signature design to reinforce brand identity in communications.

• Packaging Design

  Packaging concepts: Visual concepts for product packaging that align with the brand identity and appeal to the target audience. Packaging dielines: Technical specifications and templates for print production.

• Brand Assets

  Digital assets: High-resolution files of logo, graphics, and other brand elements for use in digital marketing materials. Print-ready files: Vector files and print specifications for brand materials to ensure high-quality reproduction.

• Brand Mockups

  Mockups of branded materials: Visual representations of how the brand identity will look on various items such as stationery, packaging, signage, etc.

• Brand Audit Report (Optional)

  Evaluation of existing brand elements and recommendations for improvements or updates to align with the new brand identity.