Logo Design that Defines Your Brand’s DNADon Borjas
I design logos that capture the essence of your brand — simple, memorable marks that endure.
My approach blends conceptual thinking with aesthetic precision, ensuring each logo feels both meaningful and versatile across applications.
From startups finding their voice to established brands evolving their identity, I bring two decades of experience in branding, art direction, and AI-assisted design workflows to every project. Together, we’ll shape a logo that stands for something — not just looks good on a slide.
Each project includes a clear process: exploration, creative direction, iteration, and delivery of a professional visual system ready for real-world use.
What's included
🧭 Strategy & Concept
- Brand and competitor research (visual landscape & differentiation)
- Creative direction and conceptual territories
- Moodboard and visual tone definition
- Naming or brand essence alignment (if applicable)
- Exploration of logo symbolism and storytelling
- Concept sketches and idea validation
- Feedback and iteration cycles
✍️ Design & Development
- Custom logo design (symbol, wordmark, or combined mark)
- Alternate logo lockups (horizontal, stacked, square, circular)
- Icon or monogram variations for digital use
- Adaptive logo versions for responsive systems (social, favicon, app icon)
- Color and typography integration
- Visual balance and grid construction for scalability
- Exploration of materials, surfaces, and lighting for 3D or AI render use (if desired)
🎨 Refinement & Systemization
- Polishing of curves, spacing, and proportions
- Vector refinement for perfect scalability
- Clear-space and minimum-size definition
- Monochrome and inverse logo versions
- Secondary mark or brand symbol (if applicable)
- Application mockups (stationery, digital, environmental, packaging)
- Optional AI-generated context visuals for presentation
🧰 Production & Delivery
- Final deliverables in multiple formats (AI, SVG, EPS, PDF, PNG, JPG)
- Organized file package with structured folders
- Color system documentation (Pantone, CMYK, RGB, HEX)
- Mini style guide (logo usage, color, typography, dos & don’ts)
- Usage guide PDF or brand sheet for internal/external teams
- Revisions and final approval process
Example work
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Sketch
Brand Design
Graphic Designer
Logo Designer
Service provided by
Don Borjas proBuenos Aires, Argentina
Logo Design that Defines Your Brand’s DNADon Borjas
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Sketch
Brand Design
Graphic Designer
Logo Designer
I design logos that capture the essence of your brand — simple, memorable marks that endure.
My approach blends conceptual thinking with aesthetic precision, ensuring each logo feels both meaningful and versatile across applications.
From startups finding their voice to established brands evolving their identity, I bring two decades of experience in branding, art direction, and AI-assisted design workflows to every project. Together, we’ll shape a logo that stands for something — not just looks good on a slide.
Each project includes a clear process: exploration, creative direction, iteration, and delivery of a professional visual system ready for real-world use.
What's included
🧭 Strategy & Concept
- Brand and competitor research (visual landscape & differentiation)
- Creative direction and conceptual territories
- Moodboard and visual tone definition
- Naming or brand essence alignment (if applicable)
- Exploration of logo symbolism and storytelling
- Concept sketches and idea validation
- Feedback and iteration cycles
✍️ Design & Development
- Custom logo design (symbol, wordmark, or combined mark)
- Alternate logo lockups (horizontal, stacked, square, circular)
- Icon or monogram variations for digital use
- Adaptive logo versions for responsive systems (social, favicon, app icon)
- Color and typography integration
- Visual balance and grid construction for scalability
- Exploration of materials, surfaces, and lighting for 3D or AI render use (if desired)
🎨 Refinement & Systemization
- Polishing of curves, spacing, and proportions
- Vector refinement for perfect scalability
- Clear-space and minimum-size definition
- Monochrome and inverse logo versions
- Secondary mark or brand symbol (if applicable)
- Application mockups (stationery, digital, environmental, packaging)
- Optional AI-generated context visuals for presentation
🧰 Production & Delivery
- Final deliverables in multiple formats (AI, SVG, EPS, PDF, PNG, JPG)
- Organized file package with structured folders
- Color system documentation (Pantone, CMYK, RGB, HEX)
- Mini style guide (logo usage, color, typography, dos & don’ts)
- Usage guide PDF or brand sheet for internal/external teams
- Revisions and final approval process
Example work
Contact for pricing