What's included

• 🧭 Strategy & Concept

  - Brand and competitor research (visual landscape & differentiation) - Creative direction and conceptual territories - Moodboard and visual tone definition - Naming or brand essence alignment (if applicable) - Exploration of logo symbolism and storytelling - Concept sketches and idea validation - Feedback and iteration cycles

• ✍️ Design & Development

  - Custom logo design (symbol, wordmark, or combined mark) - Alternate logo lockups (horizontal, stacked, square, circular) - Icon or monogram variations for digital use - Adaptive logo versions for responsive systems (social, favicon, app icon) - Color and typography integration - Visual balance and grid construction for scalability - Exploration of materials, surfaces, and lighting for 3D or AI render use (if desired)

• 🎨 Refinement & Systemization

  - Polishing of curves, spacing, and proportions - Vector refinement for perfect scalability - Clear-space and minimum-size definition - Monochrome and inverse logo versions - Secondary mark or brand symbol (if applicable) - Application mockups (stationery, digital, environmental, packaging) - Optional AI-generated context visuals for presentation

• 🧰 Production & Delivery

  - Final deliverables in multiple formats (AI, SVG, EPS, PDF, PNG, JPG) - Organized file package with structured folders - Color system documentation (Pantone, CMYK, RGB, HEX) - Mini style guide (logo usage, color, typography, dos & don’ts) - Usage guide PDF or brand sheet for internal/external teams - Revisions and final approval process