Branding that Builds Meaning, Not Just Recognition

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About this service

Summary

I help brands define who they are — not just how they look. My branding process blends strategic thinking, visual design, and storytelling to create identities that connect emotionally and stand the test of time.
From concept to execution, I guide you through the full journey: naming, positioning, logo creation, visual systems, and brand rollout. Every decision is intentional — built to communicate your essence clearly and beautifully across every touchpoint.
With over two decades of experience leading design teams, I bring both creative intuition and structured processes to every project — bridging brand strategy, art direction, and AI-enhanced design workflows.

What's included

  • 🧭 Strategy & Discovery

    - Brand audit and competitive landscape - Vision, mission, and positioning workshops - Naming exploration and tone-of-voice alignment - Audience and messaging strategy - Moodboards and creative territories

  • 🎨 Identity Design

    - Logo and symbol design - Color palette, typography, and visual language - Iconography and graphic elements - Art direction for imagery, photography, and motion - Layout and system consistency (digital + print) - AI-enhanced visualization of brand applications

  • 🧰 Documentation & Delivery

    - Brand guidelines (PDF or Notion format) - Logo and visual system files (AI, SVG, PNG, PDF) - Brand presentation deck - Application mockups (social, packaging, print, digital) - Launch-ready assets

  • 💡 Optional Add-ons

    - Naming and copywriting collaboration - Brand strategy consulting and workshops - Visual refresh or rebranding leadership - Internal brand rollout and creative direction - Brand storytelling assets (motion, video, key visuals)

  • Ideal for:

    - Startups defining their first visual identity - Established brands seeking a strategic redesign - Agencies needing senior creative leadership - Founders or teams ready to scale their brand visually


Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma