Social Media Design that Builds Brands and Engagement by Don Borjas

Social Media Design that Builds Brands and Engagement

Don Borjas

Contact for pricing

About this service

Summary

I design social media content systems that build brand presence and connect with audiences — not just pretty posts, but meaningful stories told visually.

From campaign visuals to daily content templates, I craft cohesive ecosystems where every asset aligns with your tone, goals, and visual identity. My process combines brand strategy, art direction, and AI-assisted workflows to ensure agility and aesthetic consistency across formats.

Whether you need branded templates, a full content system, or visual direction for your social media team, I help you create a feed that feels intentional, scalable, and unmistakably yours.

What's included

🧭 Strategy & Foundation
- Social visual identity and moodboard - Content structure and category mapping - Color, typography, and tone alignment - Platform-specific adaptation (IG, LinkedIn, TikTok, etc.) - Post grid system and rhythm definition
🎨 Design & Creation
- Branded templates for static posts, carousels, and stories - Campaign-specific visuals (ads, event, product launches) - AI-enhanced imagery or mockups - Layout systems for reels and short videos - Iconography and highlight cover design - Content storytelling through image and typography
🧰 Execution & Delivery
- Editable files in Figma, Canva, or PSD - Exported formats for each platform - Preview grid for visual consistency - File organization and usage guide - Revisions and final approval
💡 Optional Add-ons
- Social content calendar visual support - AI content generation prompts or workflows - Collaboration with copywriting or marketing teams - Brand kit or design system integration
Ideal For:
- Brands and startups developing a cohesive online presence - Marketing teams building scalable content systems - Agencies needing creative consistency across campaigns - Founders or creators wanting a professional feed

Skills and tools

Brand Design

Graphic Designer

Social Content Designer