Brand Activations that Turn Ideas into Experiences by Don Borjas

Brand Activations that Turn Ideas into Experiences

Don Borjas

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About this service

Summary

I design brand activations that connect strategy with emotion — transforming abstract ideas into experiences that audiences can touch and remember.

From concept to execution, I create immersive environments, installations, and campaign visuals that translate your brand’s essence into a physical or digital experience. Every detail — light, color, texture, typography — is designed to engage the senses and tell your story in space.

With experience leading design for major events and global campaigns, I combine art direction, environmental design, and AI-powered visualization to craft activations that feel fresh, meaningful, and unmistakably on-brand.

What's included

Ideal for:
- Brands launching products or campaigns - Agencies creating immersive experiences - Festivals or events needing branded environments - Companies translating digital identity into physical presence
🧭 Concept & Strategy
- Brand activation concept development - Narrative and experience flow definition - Moodboard and material inspiration - Integration with campaign or event goals - Creative direction for multidisciplinary teams
🎨 Design & Visualization
- Spatial concept design (stage, booth, installation) - Key visual and hero concept renderings - 3D composition and layout visualization - AI-enhanced scene generation for presentation - Color, lighting, and texture direction - Signage and environmental graphic design
🧰 Production & Delivery
- Final activation concept deck - Scalable design system for production - Fabrication-ready visual assets - Collaboration with production or event teams - Revisions and implementation support
💡 Optional Add-ons
- Event art direction and supervision - Photo opportunity or interactive element design - Post-event storytelling visuals - Brand installation photography or documentation

Example projects