A streamlined process for founders and small businesses who need a clear, professional identity quickly. This service keeps the process fast without skipping the thinking behind it, giving you a cohesive visual identity built around a clear creative direction from day one.

Who it's for Founders and small businesses that need to launch or refresh their brand on a tight timeline. This is a strong fit if you already have a solid sense of your business and audience, and don't need the deeper strategy research covered in the full Brand Identity service.

Brand Questionnaire We kick things off with a short brand questionnaire to uncover your brand’s mission, audience insights and competitive landscape. From these findings, we define the brand’s visual direction prior to defining the visual direction and design development.

Creative Direction Moodboard One moodboard covering color, typography, and visual tone, used to lock the direction quickly and move straight into design.

Core Logo Set A primary logo and a submark, covering your main use cases across digital and print.

Brand Color Palette Primary and supporting colors with digital and print values.

Brand Typography A simple two font system covering headlines and body copy, with usage examples.

Brand Elements A small set of supporting graphics, such as icons or patterns, to round out the visual system.

Brand Mockups 5 mockups showing your identity applied in real contexts, so you can see it in action.

One-Page Brand Guidelines Sheet A condensed guide showing your logo, colors and typography, with the essential usage rules for each brand asset, delivered as a PDF and Figma file.

Final Files All logo variations and applications delivered from the same creative concept, organized and ready for digital and print use.

Revisions 2 rounds of revisions are included, giving enough room to refine the design while keeping the process fast. To keep the two week timeline on track, feedback for each round is expected within 1-2 business days.