Brand Identity Design & Visual Strategy

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About this service

Summary

I craft distinctive and memorable brand identities that help businesses connect meaningfully with their audience. From logo design to cohesive color palettes and typography, I blend creativity with strategic insights to create brands that stand out and make a lasting impact.

Process

Discovery & Strategy: Begin with an in-depth consultation to understand the client’s vision, target audience, and unique value. Define key brand attributes and positioning.
Concept Development: Develop initial logo concepts, color schemes, and typography options that reflect the brand’s core essence and objectives.
Design & Refinement: Refine selected designs through client feedback, ensuring alignment with the brand’s goals and aesthetic.
Brand Guidelines: Create a comprehensive brand guide covering logo usage, color schemes, and typography for consistent brand presentation across platforms.
Delivery & Support: Provide final assets and offer guidance on brand application, helping the client maintain a cohesive brand identity across all channels.

What's included

  • Phase 1: What is your Brand?

    First, we'll analyze and determine your strategy and what your brand means to current and potential target customers. We'll map out what your brand needs to stand out against competitors in the market.

  • Phase 2: Brand Identity Development & Design

    Conceptual identity proposals outline different visual directions for your brand. Once a proposal is decided on, the following are created: Logos, Brand Icons/Elements, Typography System, Colour Palette, Packaging, Social Media Templates, and Brand Identity Guide Book.

Recommendations

(5.0)

Mus’ab Jibril

Client • Oct 5, 2024

I have worked with Khaleed in numerous projects, I love his technical expertise and also his knowledge about graphic design, video production and web design. He really is a team player highly recommend him!💯

Elliot Lindemann

Client • Oct 5, 2024

Great, talented young guy. I personally know him over a year now, and he is always working, always doing great stuff. Very rarely to see someone like that nowadays, and I feel like there's gonna be a big future!


Skills and tools

Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop

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