The Silver Brand Identity Package

Chriszelle Koorsen

(0)

Starting at

750

About this service

Summary

My Silver Brand Identity Package offers a comprehensive suite of design essentials, including a custom logo, color palette, and typography selection, to establish a cohesive and professional brand image. Perfect for small businesses and startups, this package ensures your brand stands out with a polished and consistent visual identity.

Process

STEP ONE: Client questionnaire

-Understanding the client's vision, a client questionnaire helps me gain a deep understanding of the client's vision, values and goals.

STEP TWO: Research and competitor analysis

-Identifying market trends and gaps, understanding what competitors are doing helps identify current market trends and gaps in the market that your brand can fill, this insight allows you to position your brand uniquely and innovatively.

STEP THREE: Brand strategy creation

-Identify the brand's vision, mission, target audience, psychographics, brand positioning and the brand's personality.

STEP FOUR: Creative direction document

-Visual and Messaging consistency, streamlines the creative process, enhances brand identity and adapts to market changes.

STEP FIVE: The design stage

The logo suite consists of a set of logos that each have a unique purpose and are to be used in different situations.

Brand assets are used to make your brand unique and memorable.

The color palette is a distinctive part of your brand to help it get recognized.

Typography set, a unique typography set is what ties the entire brand together.

STEP SIX: Mockup creation

-Mockups are used to illustrate the brand in action, it helps sell the concept and helps the client to see what their brand would look like in the real world.

STEP SEVEN: Brand presentation

-Showcases the concept that I have created and provides context on all of my design decisions explaining how they relate to the brand strategy and vision.

STEP EIGHT: Present the presentation

-If the client approves the brand presentation and if they are content with my work they will sign off on the project and I can move on to the next stage.

STEP NINE: Offboarding

-Export the files and package them up for easy access and create the brand guidelines.

What's included

Custom Logo Designs
Primary Logo and Logo Mark
Color Palette
Primary Colors, Secondary Colors and Accent Colors
Typography
Primary Font and Secondary Font
Brand Guidelines Sheet
This sheet serves as a toolkit to educate the client on brand consistency and help avoid misuses and provides guidance.
Business Card Design
Front and Back Business Card Design
Branded Merchandise
T-Shirt Design, Mug Design, Tote bag Design and many others to choose from.
Mockups
Mockups help you to visualize your brand and bring it to life.
Additional Assets
Custom Illustrations, Patterns, textures and infographics