The Gold Brand Identity Package

Chriszelle Koorsen

(0)

Starting at

1,500

About this service

Summary

Our comprehensive Brand Identity Package is designed to establish a strong, cohesive visual identity for your brand across all platforms and mediums. This package includes custom logo design, an expertly curated color palette, and carefully selected typography to reflect your brand's personality.

The package also features a detailed Brand Guidelines Document, ensuring consistent application of your brand elements. Essential business collateral such as business cards, letterheads, and envelopes are crafted to enhance your professional image. A Social Media Kit, including profile pictures, cover photos, and post templates, ensures your brand remains consistent and engaging across all social media platforms.

To support your marketing efforts, we provide designs for flyers, brochures, posters, and postcards. Packaging design services cover product packaging, shopping bags, and labels to create a memorable customer experience. Website assets like favicons, web graphics, and UI/UX elements are included to maintain brand consistency online.

Additionally, we offer design for branded merchandise such as t-shirts, mugs, and tote bags, along with mockups for various applications. The package also includes custom illustrations, patterns, textures, and infographics to add unique visual elements to your brand.

With this Brand Identity Package, you will have all the tools needed to present a unified, professional, and visually captivating brand to your audience.

Process

STEP ONE: Client questionnaire

-Understanding the client's vision, a client questionnaire helps me gain a deep understanding of the client's vision, values and goals.

STEP TWO: Research and competitor analysis

-Identifying market trends and gaps, understanding what competitors are doing helps identify current market trends and gaps in the market that your brand can fill, this insight allows you to position your brand uniquely and innovatively.

STEP THREE: Brand strategy creation

-Identify the brand's vision, mission, target audience, psychographics, brand positioning and the brand's personality.

STEP FOUR: Creative direction document

-Visual and Messaging consistency, streamlines the creative process, enhances brand identity and adapts to market changes.

STEP FIVE: The design stage

The logo suite consists of a set of logos that each have a unique purpose and are to be used in different situations.

Brand assets are used to make your brand unique and memorable.

The color palette is a distinctive part of your brand to help it get recognized.

Typography set, a unique typography set is what ties the entire brand together.

STEP SIX: Mockup creation

-Mockups are used to illustrate the brand in action, it helps sell the concept and helps the client to see what their brand would look like in the real world.

STEP SEVEN: Brand presentation

-Showcases the concept that I have created and provides context on all of my design decisions explaining how they relate to the brand strategy and vision.

STEP EIGHT: Present the presentation

-If the client approves the brand presentation and if they are content with my work they will sign off on the project and I can move on to the next stage.

STEP NINE: Offboarding

-Export the files and package them up for easy access and create the brand guidelines.

What's included

Logo Design
-Primary Logo -Secondary Logo -Logo Mark/Logo Icon
Color Palette
-Primary Colors -Secondary Colors -Accent Colors
Typography
-Primary Font -Secondary Font -Accent Font
Brand Guidelines Document
-Logo Usage Guidelines -Color Usage Guidelines -Typography Guidelines -Imagery and Photography Style -The tone of Voice and Messaging
Business Card Design
-Front and Back business card Design
Social Media Kit
-Profile Picture -Cover Photos/Banners -Post Templates -Story Templates -Highlight Icons
Marketing Collateral
-Flyer/Brochure Design -Poster Design
Packaging Design
-Product Packaging -Shopping Bag Design -Label Design
Branded Merchandise
-T-Shirt Design -Mug Design -Tote Bag Design
Mockups
-Logo Mockups -Business Card Mockups -Product Packaging Mockups
Additional Assets
-Custom Illustrations -Patterns and Textures -Infographics