Social Media Brand Kit Design

Chriszelle Koorsen

(0)

Starting at

500

About this service

Summary

I offer comprehensive and visually captivating social media kits that include custom-designed templates, animated posts, and strategic content calendars, all tailored to elevate your brand's online presence. What sets me apart is my keen eye for design, ensuring every element aligns with your brand identity, and my strategic approach to creating engaging content that resonates with your audience and drives meaningful interactions.

Process

Discuss the client's goals, target audience, brand identity, and specific needs for their social media presence.

Gather relevant information and assets, such as brand guidelines, logos, and existing marketing materials.

Conduct market research to understand the client's industry and competitors.

Develop a mood board to establish the visual tone and style, aligning it with the brand’s identity and the client’s vision.

Create initial concept sketches and ideas for the social media kit, including post templates, story templates, and profile/cover images.

Present these concepts to the client for feedback and approval.

Design high-fidelity versions of the approved concepts, ensuring consistency with the brand’s style guide.

Develop custom icons, illustrations, and animations as needed.

Create a strategic content calendar outlining the schedule for posting, including themes, posting times, and content types.

Provide guidelines for hashtags and captions to optimize engagement.

Present the designed elements and content plan to the client for review.

Incorporate feedback and make necessary revisions to ensure the final deliverables meet the client’s expectations.

Provide the final social media kit, including all design files, templates, and guidelines.

Offer support for implementation, ensuring the client can effectively use the kit to enhance their social media presence.

Follow up with the client to assess the impact of the social media kit and gather feedback.

Provide templates for tracking and reporting social media performance to help the client measure success and make data-driven decisions.

What's included

Project Brief
A detailed document outlining the goals, target audience, key messages, brand voice, and specific requirements for the social media kit.
Moodboard
A collection of images, colors, typography, and inspiration that sets the visual tone and style for the social media graphics. It helps align the vision between the designer and the client.
Brand Style Guide
A comprehensive document that includes guidelines on the use of colors, fonts, logos, imagery, and other visual elements to ensure consistency across all social media platforms.
Profile and cover images
Customized profile pictures and cover photos for various social media platforms (e.g., Facebook, Twitter, LinkedIn, YouTube), designed to maintain brand consistency and visual appeal.
Post Templates
Editable templates for social media posts that can be reused for different content. These include templates for announcements, quotes, promotions, events, and other recurring themes.
Story Templates
Templates specifically designed for Instagram Stories, Facebook Stories, or Snapchat, allowing for quick and consistent creation of engaging and branded story content.
Highlight Covers
Custom icons or covers for Instagram Story Highlights, designed to match the brand aesthetic and make the profile look cohesive and organized.
Ad Banners
Banners for social media advertisements, including various sizes and formats tailored to each platform's specifications (e.g., Facebook ads, Instagram ads, LinkedIn ads).
Infographics
Visually engaging infographics designed to convey information or data in a clear and compelling way, suitable for sharing on social media.
Custom Icons And Illustrations
Unique icons and illustrations that can be used across social media content to enhance visual appeal and maintain brand identity.
Content Calendar
A strategic plan outlining the schedule for posting content across various social media platforms, including themes, posting times, and types of content.