What's included:
• A short brief questionnaire
• 2 concept directions for 1 product, each with a mood board, color palette and font suggestions
• Front-of-pack copy for each direction: product name line, descriptor, and up to 3 benefit lines
• 3 concept images per direction (packshot, on-shelf, lifestyle), made with AI image tools and Canva
• Your chosen direction refined once
• A one-page handover brief for your packaging designer or printer