What's included

• Phase 1: Discovery & Research

  Conducting a comprehensive research phase to define the problem and inform design decisions. This involved: Competitive Benchmarking: Analyzing competitors to identify opportunities and best practices. Online Surveys: Gathering quantitative data on user demographics, preferences, and behaviors. Note-taking: Documenting user feedback and observations during testing sessions. Usability Testing: Evaluating prototypes with real users to identify pain points and areas for improvement."

• Phase 2: Analysis

  Analyze research data to clearly define user problems and inform design solutions. Affinity Diagrams: Organized and synthesized data into meaningful patterns and themes. Customer Journey Mapping: Visualized user interactions and identified key pain points throughout their experience."

• Phase 3: Ideation & Design

  Translate research insights into actionable design solutions, focusing on user needs and problem areas. This phase includes: Flow Diagrams: Visualizing the user's path through the product or service. Interaction Design: Defining how users will interact with the interface. Prototyping: Creating interactive mockups to test and refine design concepts. Annotations: Documenting design decisions and providing context for developers.