Brand Strategy, Identity & Packaging DesignAdriana Guillén
This package is designed for brands looking to build a solid and consistent foundation for their product. Through brand strategy, visual identity, and packaging design, I develop comprehensive solutions that connect with the audience and work in a real-world, commercial context.
Brand questionnaire
You will complete a short questionnaire that will allow me to thoroughly understand your brand and product. We will explore the project's ambitions, its history, target audience, values, and vision for the future. This stage is key to establishing a solid foundation before moving forward with the identity and packaging design.
Brand Strategy
Based on the information gathered, I will develop a strategic document that will serve as the basis for both the brand identity and packaging design. This includes research, competitor analysis, and key findings to clearly define the brand's purpose, values, target audience, and positioning in its market. This strategy will guide all visual and communication decisions for the project.
Creative direction
Development of two conceptual proposals in the form of mood boards that define the visual style, atmosphere, and aesthetic direction of the brand and its packaging, ensuring consistency between identity and product.
Packaging design and visualization
Packaging design based on the defined identity, presented through mock-ups so you can visualize how the final product will look and how it will work in a real, commercial context.
Final files
1 brand concept, including: Logo design, color palette, complementary typographic system, logo versions (color, positive, and negative), graphic elements package, packaging design, brand manual.
FAQs
This service includes brand strategy, visual identity development, and packaging design. The process ranges from strategic definition to the delivery of final files ready for production.
It works for both brands that are just starting out and brands looking to redefine their identity and packaging. The process is tailored to the stage your project is at.
Yes. Logo development is part of the brand identity process within this package, along with the visual elements needed to apply the brand to the packaging.
It includes a strategic phase that serves as the basis for identity and packaging design. This is not independent strategic consulting, but rather an approach that guides the creative decisions of the project.
No. This service includes packaging design on an existing die. If a new die needs to be developed, this can be quoted as an additional service.
I present two initial creative directions in moodboard format and, once the direction has been defined, I develop a brand and packaging concept.
The final stage of concept development includes two rounds of adjustments. Additional revisions can be made for a fee, but I will work closely with you to ensure that everything is perfect during the included revisions.
Yes. Upon completion of the project, you will receive the final files in the formats required for production (PDF, AI, JPG, or others required by your supplier).
The estimated time is 6 to 7 weeks, depending on the scope of the project and the smoothness of the revisions.
Yes, I work with clients from different countries, and the process is designed to be carried out remotely and in an organized manner.
If you need more brand resources, I offer add-ons that can be tailored to your needs.
Adriana's other services
Starting at$4,500
Duration7 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Procreate
Brand Design
Brand Strategist
Packaging Designer
Service provided by
Adriana Guillén Santiago, Chile
Brand Strategy, Identity & Packaging DesignAdriana Guillén
Starting at$4,500
Duration7 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Procreate
Brand Design
Brand Strategist
Packaging Designer
This package is designed for brands looking to build a solid and consistent foundation for their product. Through brand strategy, visual identity, and packaging design, I develop comprehensive solutions that connect with the audience and work in a real-world, commercial context.
Brand questionnaire
You will complete a short questionnaire that will allow me to thoroughly understand your brand and product. We will explore the project's ambitions, its history, target audience, values, and vision for the future. This stage is key to establishing a solid foundation before moving forward with the identity and packaging design.
Brand Strategy
Based on the information gathered, I will develop a strategic document that will serve as the basis for both the brand identity and packaging design. This includes research, competitor analysis, and key findings to clearly define the brand's purpose, values, target audience, and positioning in its market. This strategy will guide all visual and communication decisions for the project.
Creative direction
Development of two conceptual proposals in the form of mood boards that define the visual style, atmosphere, and aesthetic direction of the brand and its packaging, ensuring consistency between identity and product.
Packaging design and visualization
Packaging design based on the defined identity, presented through mock-ups so you can visualize how the final product will look and how it will work in a real, commercial context.
Final files
1 brand concept, including: Logo design, color palette, complementary typographic system, logo versions (color, positive, and negative), graphic elements package, packaging design, brand manual.
FAQs
This service includes brand strategy, visual identity development, and packaging design. The process ranges from strategic definition to the delivery of final files ready for production.
It works for both brands that are just starting out and brands looking to redefine their identity and packaging. The process is tailored to the stage your project is at.
Yes. Logo development is part of the brand identity process within this package, along with the visual elements needed to apply the brand to the packaging.
It includes a strategic phase that serves as the basis for identity and packaging design. This is not independent strategic consulting, but rather an approach that guides the creative decisions of the project.
No. This service includes packaging design on an existing die. If a new die needs to be developed, this can be quoted as an additional service.
I present two initial creative directions in moodboard format and, once the direction has been defined, I develop a brand and packaging concept.
The final stage of concept development includes two rounds of adjustments. Additional revisions can be made for a fee, but I will work closely with you to ensure that everything is perfect during the included revisions.
Yes. Upon completion of the project, you will receive the final files in the formats required for production (PDF, AI, JPG, or others required by your supplier).
The estimated time is 6 to 7 weeks, depending on the scope of the project and the smoothness of the revisions.
Yes, I work with clients from different countries, and the process is designed to be carried out remotely and in an organized manner.
If you need more brand resources, I offer add-ons that can be tailored to your needs.
Adriana's other services
$4,500