Packaging & Label DesignAdriana Guillén
This package accompanies brands that want their packaging to communicate more than just a product. The process integrates a deep understanding of the brand, creative direction, and carefully developed design to create packaging with intention and character.
Brand Questionnaire
A short form designed to thoroughly understand the essence of your brand: values, objectives, and target audience. This information is key to ensuring that the packaging design authentically and consistently represents your business.
Creative Direction
Development of two conceptual proposals in the form of mood boards that define the visual style and atmosphere of the packaging.
Design Visualization
Presentation of the design applied to mock-ups, so you can visualize how the final packaging will look and how it will perform in a real-world context.
Final Files
You will receive the original files in Ai, PNG, and JPG formats. Print-ready packaging file in PDF format.
What's included
Brand Questionnaire
A short form designed to thoroughly understand the essence of your brand: values, objectives, and target audience. This information is key to ensuring that the packaging design authentically and consistently represents your business.
Creative Direction
Development of two conceptual proposals in the form of mood boards that define the visual style and atmosphere of the packaging.
Design Visualization
Presentation of the design applied to mock-ups, so you can visualize how the final packaging will look and how it will perform in a real-world context.
Final Files
You will receive the original files in Ai, PNG, and JPG formats. Print-ready packaging file in PDF format.
FAQs
The service includes a brand brief, creative direction through mood boards, packaging design, mock-up visualization, and delivery of final files ready for production, including dies when necessary.
This package is designed for brands that already have a logo and basic visual identity. If you don't have one, I can help you develop it as an additional service.
I present two initial creative directions in mood board format and, once defined, I develop two packaging proposals.
I work with brands in different categories. My experience is particularly focused on food, wellness, and lifestyle, although I am open to projects in other categories depending on your needs.
Yes. If your manufacturer or supplier already has a die, you can share it with me and I will adapt it to the design. Die creation is not included in this package, but can be quoted separately if needed.
The final stage of concept development includes two rounds of adjustments. Additional revisions can be made for a fee, but I will work closely with you to ensure that everything is perfect during the included revisions.
Yes. Upon completion of the project, you will receive the final files in the formats required for production (PDF, AI, JPG, or others required by your supplier).
The estimated time is 3 to 4 weeks, depending on the scope of the project and the smoothness of the revisions.
Yes, I work with clients from different countries, and the process is designed to be carried out remotely and in an organized manner.
If you need more brand resources, I offer add-ons that can be tailored to your needs.
Adriana's other services
Starting at$1,000
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Procreate
Brand Designer
Packaging Designer
Print Designer
Service provided by
Adriana Guillén Santiago, Chile
Packaging & Label DesignAdriana Guillén
Starting at$1,000
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Procreate
Brand Designer
Packaging Designer
Print Designer
This package accompanies brands that want their packaging to communicate more than just a product. The process integrates a deep understanding of the brand, creative direction, and carefully developed design to create packaging with intention and character.
Brand Questionnaire
A short form designed to thoroughly understand the essence of your brand: values, objectives, and target audience. This information is key to ensuring that the packaging design authentically and consistently represents your business.
Creative Direction
Development of two conceptual proposals in the form of mood boards that define the visual style and atmosphere of the packaging.
Design Visualization
Presentation of the design applied to mock-ups, so you can visualize how the final packaging will look and how it will perform in a real-world context.
Final Files
You will receive the original files in Ai, PNG, and JPG formats. Print-ready packaging file in PDF format.
What's included
Brand Questionnaire
A short form designed to thoroughly understand the essence of your brand: values, objectives, and target audience. This information is key to ensuring that the packaging design authentically and consistently represents your business.
Creative Direction
Development of two conceptual proposals in the form of mood boards that define the visual style and atmosphere of the packaging.
Design Visualization
Presentation of the design applied to mock-ups, so you can visualize how the final packaging will look and how it will perform in a real-world context.
Final Files
You will receive the original files in Ai, PNG, and JPG formats. Print-ready packaging file in PDF format.
FAQs
The service includes a brand brief, creative direction through mood boards, packaging design, mock-up visualization, and delivery of final files ready for production, including dies when necessary.
This package is designed for brands that already have a logo and basic visual identity. If you don't have one, I can help you develop it as an additional service.
I present two initial creative directions in mood board format and, once defined, I develop two packaging proposals.
I work with brands in different categories. My experience is particularly focused on food, wellness, and lifestyle, although I am open to projects in other categories depending on your needs.
Yes. If your manufacturer or supplier already has a die, you can share it with me and I will adapt it to the design. Die creation is not included in this package, but can be quoted separately if needed.
The final stage of concept development includes two rounds of adjustments. Additional revisions can be made for a fee, but I will work closely with you to ensure that everything is perfect during the included revisions.
Yes. Upon completion of the project, you will receive the final files in the formats required for production (PDF, AI, JPG, or others required by your supplier).
The estimated time is 3 to 4 weeks, depending on the scope of the project and the smoothness of the revisions.
Yes, I work with clients from different countries, and the process is designed to be carried out remotely and in an organized manner.
If you need more brand resources, I offer add-ons that can be tailored to your needs.
Adriana's other services
$1,000