Strategic Branding & Visual IdentityAdriana Guillén
This is a comprehensive branding service that begins with a solid strategy and translates into a clear and consistent visual identity. The goal is to help brands differentiate themselves, connect with their audience, and grow in a conscious and sustainable way.
Brand questionnaire
You will complete a short questionnaire that will allow me to gain a thorough understanding of your brand. We will explore your ambitions, the story behind the project, the target audience, values, and vision for the future. This stage is key to building a solid foundation and ensuring a clear strategic direction before moving forward.
Brand strategy
Based on your answers to the questionnaire, I will develop a strategic document that will serve as the basis for the brand identity. This work includes research, competitor analysis, and key conclusions that will allow us to clearly define the brand's purpose, values, target audience, and positioning in its market. The result is a solid strategic direction that guides all visual and communication decisions.
Creative Direction
Based on the information gathered, I will develop two creative directions in moodboard format. Each proposal will include visual references and initial ideas for the logo, color palette, typography, and overall style. This step will allow us to align feelings, visual language, and the future we want to build for the brand before defining the final identity.
Deliverables
1 brand concept, including: Logo design, color palette, complementary typographic system, logo versions (color, positive, and negative), graphic elements package, 5 brand applications (e.g., business card, folder, uniform, digital signature, web banner, stickers, among others), brand manual.
What's included
Brand questionnaire
You will complete a short questionnaire that will allow me to gain a thorough understanding of your brand. We will explore your ambitions, the story behind the project, the target audience, values, and vision for the future. This stage is key to building a solid foundation and ensuring a clear strategic direction before moving forward.
Brand strategy
Based on your answers to the questionnaire, I will develop a strategic document that will serve as the basis for the brand identity. This work includes research, competitor analysis, and key conclusions that will allow us to clearly define the brand's purpose, values, target audience, and positioning in its market. The result is a solid strategic direction that guides all visual and communication decisions.
Creative Direction
Based on the information gathered, I will develop two creative directions in moodboard format. Each proposal will include visual references and initial ideas for the logo, color palette, typography, and overall style. This step will allow us to align feelings, visual language, and the future we want to build for the brand before defining the final identity.
Deliverables
1 brand concept, including: Logo design, color palette, complementary typographic system, logo versions (color, positive, and negative), graphic elements package, 5 brand applications (e.g., business card, folder, uniform, digital signature, web banner, stickers, among others), brand manual.
FAQs
Brand strategy defines the foundation of your brand: its purpose, values, target audience, and market positioning. Brand identity takes that strategic foundation and transforms it into a visual system—logo, colors, and typography—that consistently communicates the brand's personality and message.
Yes. I work with brands that are starting from scratch as well as growing projects that need a clearer and more consistent identity.
I present two initial creative directions in moodboard format and, once the direction is defined, I develop a final brand concept.
I focus on creating a solid, well-defined brand concept that is aligned with the direction established through the strategy and mood board process. This approach allows me to refine a coherent identity that reflects the brand's vision.
Two rounds of adjustments are included in the final concept development stage. Additional revisions can be made for a fee, but I will work closely with you to ensure everything is perfect during the included revisions.
It is not necessary to have a fully defined brief. The process begins with a questionnaire that allows me to guide and structure the key information about your brand.
The final files are delivered in formats ready for digital use and printing (AI, PDF, PNG, and JPG), along with the brand manual.
The estimated time is 8 to 9 weeks, depending on the scope of the project and the fluidity of the revisions.
Yes, I work with clients from different countries, and the process is designed to be carried out remotely and in an organized manner.
If you need more brand assets, I offer add-ons that can be tailored to your needs.
Although this package focuses on brand identity design, it is possible to extend the project to future stages to implement the brand across different media, ensuring coherence and consistency across all touchpoints.
Adriana's other services
Starting at$4,500
Duration8 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Procreate
Brand Designer
Brand Strategist
Logo Designer
Service provided by
Adriana Guillén Santiago, Chile
Strategic Branding & Visual IdentityAdriana Guillén
Starting at$4,500
Duration8 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Procreate
Brand Designer
Brand Strategist
Logo Designer
This is a comprehensive branding service that begins with a solid strategy and translates into a clear and consistent visual identity. The goal is to help brands differentiate themselves, connect with their audience, and grow in a conscious and sustainable way.
Brand questionnaire
You will complete a short questionnaire that will allow me to gain a thorough understanding of your brand. We will explore your ambitions, the story behind the project, the target audience, values, and vision for the future. This stage is key to building a solid foundation and ensuring a clear strategic direction before moving forward.
Brand strategy
Based on your answers to the questionnaire, I will develop a strategic document that will serve as the basis for the brand identity. This work includes research, competitor analysis, and key conclusions that will allow us to clearly define the brand's purpose, values, target audience, and positioning in its market. The result is a solid strategic direction that guides all visual and communication decisions.
Creative Direction
Based on the information gathered, I will develop two creative directions in moodboard format. Each proposal will include visual references and initial ideas for the logo, color palette, typography, and overall style. This step will allow us to align feelings, visual language, and the future we want to build for the brand before defining the final identity.
Deliverables
1 brand concept, including: Logo design, color palette, complementary typographic system, logo versions (color, positive, and negative), graphic elements package, 5 brand applications (e.g., business card, folder, uniform, digital signature, web banner, stickers, among others), brand manual.
What's included
Brand questionnaire
You will complete a short questionnaire that will allow me to gain a thorough understanding of your brand. We will explore your ambitions, the story behind the project, the target audience, values, and vision for the future. This stage is key to building a solid foundation and ensuring a clear strategic direction before moving forward.
Brand strategy
Based on your answers to the questionnaire, I will develop a strategic document that will serve as the basis for the brand identity. This work includes research, competitor analysis, and key conclusions that will allow us to clearly define the brand's purpose, values, target audience, and positioning in its market. The result is a solid strategic direction that guides all visual and communication decisions.
Creative Direction
Based on the information gathered, I will develop two creative directions in moodboard format. Each proposal will include visual references and initial ideas for the logo, color palette, typography, and overall style. This step will allow us to align feelings, visual language, and the future we want to build for the brand before defining the final identity.
Deliverables
1 brand concept, including: Logo design, color palette, complementary typographic system, logo versions (color, positive, and negative), graphic elements package, 5 brand applications (e.g., business card, folder, uniform, digital signature, web banner, stickers, among others), brand manual.
FAQs
Brand strategy defines the foundation of your brand: its purpose, values, target audience, and market positioning. Brand identity takes that strategic foundation and transforms it into a visual system—logo, colors, and typography—that consistently communicates the brand's personality and message.
Yes. I work with brands that are starting from scratch as well as growing projects that need a clearer and more consistent identity.
I present two initial creative directions in moodboard format and, once the direction is defined, I develop a final brand concept.
I focus on creating a solid, well-defined brand concept that is aligned with the direction established through the strategy and mood board process. This approach allows me to refine a coherent identity that reflects the brand's vision.
Two rounds of adjustments are included in the final concept development stage. Additional revisions can be made for a fee, but I will work closely with you to ensure everything is perfect during the included revisions.
It is not necessary to have a fully defined brief. The process begins with a questionnaire that allows me to guide and structure the key information about your brand.
The final files are delivered in formats ready for digital use and printing (AI, PDF, PNG, and JPG), along with the brand manual.
The estimated time is 8 to 9 weeks, depending on the scope of the project and the fluidity of the revisions.
Yes, I work with clients from different countries, and the process is designed to be carried out remotely and in an organized manner.
If you need more brand assets, I offer add-ons that can be tailored to your needs.
Although this package focuses on brand identity design, it is possible to extend the project to future stages to implement the brand across different media, ensuring coherence and consistency across all touchpoints.
Adriana's other services
$4,500