A complete brand identity for companies that will be judged on how they look. Not a logo and three colours.
We work mostly with funded startups and AI companies, where the product is hard to photograph and the brand has to carry the weight instead. Volition, an AI infrastructure company. Raddivus, an AI ad copilot. Same problem each time: make something abstract feel like a company people trust.
How it runs
Week 1. Direction. Where you sit against the companies you get compared to, what the brand needs to say, and two or three routes to choose from. You pick one before we build anything.
Weeks 2 and 3. The system. Logo, typography, colour, and whatever the brand needs around it — illustration, icons, patterns, imagery rules. Then applied to real surfaces so you can see it working.
Week 4. Guidelines, files, handover.
What we need from you
An hour at the start to talk about the business, and one person who can make the final call. Brand projects stall when the decision is by committee.
Revisions
Unlimited at each stage. Most stages are signed off in one.
A complete brand identity for companies that will be judged on how they look. Not a logo and three colours.
We work mostly with funded startups and AI companies, where the product is hard to photograph and the brand has to carry the weight instead. Volition, an AI infrastructure company. Raddivus, an AI ad copilot. Same problem each time: make something abstract feel like a company people trust.
How it runs
Week 1. Direction. Where you sit against the companies you get compared to, what the brand needs to say, and two or three routes to choose from. You pick one before we build anything.
Weeks 2 and 3. The system. Logo, typography, colour, and whatever the brand needs around it — illustration, icons, patterns, imagery rules. Then applied to real surfaces so you can see it working.
Week 4. Guidelines, files, handover.
What we need from you
An hour at the start to talk about the business, and one person who can make the final call. Brand projects stall when the decision is by committee.
Revisions
Unlimited at each stage. Most stages are signed off in one.