What's included

• Briefing and Research

  Project Understanding: First, it’s important to gather all the information related to the type of menu that needs to be designed. Market Analysis: Explore competitor menus or menus from other industries to identify trends, styles, and best practices.

• Content Structure and Architecture

  Organization of Items: Structuring the content into clear and logical sections so that the user can easily navigate between options (e.g., appetizers, main courses, desserts for a restaurant menu). Visual Hierarchy: Creating a visual hierarchy to guide the user in reading and interacting with the menu. Clear and Simple Labeling: Ensuring that the labels are easy to understand and highly visible, so the user doesn’t get confused.

• Visual Design

  Typography: Choosing typefaces to ensure readability and consistency with the brand image. Color and Style: Using colors to highlight specific areas of the menu and to create an atmosphere consistent with the brand or context. Icons and Illustrations: Using icons or images to make the menu more interesting and easier to navigate.

• Prototypes and Mockups

  Prototypes: Creating prototypes to visualize the layout and test usability, both for physical menus (such as a 3D rendering of the printed menu) and digital menus (interactive prototypes in software like Figma or Adobe XD). Mockups: Creating more detailed and realistic versions of the menu, which can be used for testing or to present the design to the client before the final phase.

• Finalization and Delivery

  Final Files for Print or Web: Physical Menu: Delivering print files (PDF, TIFF, etc.), ensuring the correct resolution for the type of printing (e.g., high resolution for quality paper menus).

• Printing (for Physical Menus)

  Material Selection: In the case of a physical menu, design also involves choosing materials (paper, plastic, wood, etc.) and finishes (lamination, binding, etc.) to make the menu durable and consistent with the brand. Size and Format: Defining the menu size (e.g., A4, folded, booklet) to facilitate reading and use.