What's included

• Logo

  The distinctive symbol that represents the brand. It must be unique, simple, and easily recognizable, reflecting the brand's values and mission.

• Color Palette

  A selection of specific colors consistently used across all communication materials. Colors should be carefully chosen as they evoke emotions and contribute to the brand’s identity.

• Typography

  The fonts used by the brand. Choosing appropriate typefaces is crucial for communicating the brand’s personality and ensuring readability across all platforms

• Images and Icons

  Photographs, illustrations, and icons used in marketing materials. They should be consistent with the brand's tone and visually represent the message clearly.

• Layout and Grids

  The visual structure and organization of elements. A well-designed layout helps readability and creates harmony between the various components.

• Additional Graphic Elements

  Lines, shapes, textures, and other design details that contribute to creating a cohesive and distinctive brand look.

• Style and Visual Tone

  The overall aesthetic choices that define the brand’s atmosphere. This includes the consistent use of images, colors, typography, and other design elements to convey the right impression to the audience.