What's included

• Ideation and Concepts

  Brainstorming: Generating creative ideas to visually represent the brand. Sketching: Creating initial sketches to explore shapes, symbols, and concepts. Moodboard: Developing an inspiration board with images, colors, and styles to define the creative direction.

• Design and Development

  Choosing a style: Typographic, symbolic, combined (text and image), or abstract. Typography: Selecting or designing unique typefaces that reflect the brand. Colors: Developing a color palette based on color psychology and brand identity. Symbols and shapes: Designing distinctive visual elements, such as icons or geometric forms.

• Finalization

  Primary version: The complete logo with all its elements. Variants: Adapted versions (horizontal, vertical, monochrome, etc.) for different applications. Optimization: Creating the logo in vector formats (e.g., .AI, .EPS, .SVG) and raster formats (e.g., .PNG, .JPEG).

• Delivery and Guidelines

  File package: Providing all necessary files for web, print, and other uses. Logo guidelines: Documentation with usage rules, including colors, spacing, proportions, and prohibited applications.