Logo design is a multi-step process that includes:

Research and Briefing: Understanding the brand’s mission, values, target audience, and analyzing competitors.

Ideation and Concepts: Brainstorming creative ideas, sketching concepts, and creating a moodboard to define the direction.

Design and Development: Selecting the style, typography, color palette, and symbols that reflect the brand’s identity.

Finalization: Creating the final logo in various formats, including primary versions and adaptable variants.

Delivery and Guidelines: Providing the final files and a manual with usage rules for the logo.