Branding & Visual Identity Design

Mahnoor Zahid

Contact for pricing

About this service

Summary

A strong brand identity is more than just a logo—it’s the foundation of how your business is perceived. I design thoughtful, strategic, and visually compelling brand identities that make you stand out.

Process

Branding is more than just a logo—it’s the heart of your business’s identity. My process ensures that every element of your brand, from colors to typography, tells a compelling story and resonates with your audience. Here’s how I craft a brand that stands out:
1. Discovery & Brand Strategy
Before diving into design, I take the time to understand your brand’s essence and how you want to be perceived. We’ll discuss: ✅ Your brand’s mission, values, and personality ✅ Target audience and market positioning ✅ Competitor analysis and industry trends ✅ Desired brand aesthetics and tone
2. Moodboarding & Concept Development
Once I have a clear understanding of your brand’s direction, I create a moodboard that sets the tone for the visuals. This includes: ✅ Color palettes that align with your brand’s emotions ✅ Typography pairings that enhance readability and style ✅ Logo inspiration and conceptual directions ✅ Imagery and visual elements that define your brand’s personality
3. Logo Design & Brand Elements
With a solid foundation in place, I begin designing a logo suite and supporting brand elements that are unique, scalable, and timeless. Deliverables include: ✅ Primary Logo – The main identifier of your brand ✅ Secondary & Submark Logos – Variations for different use cases ✅ Custom Typography & Color Palette – A selection of fonts and colors that reflect your brand identity ✅ Brand Patterns & Iconography – Unique visual elements that add personality and enhance recognition
4. Brand Guidelines & Application
To ensure your brand remains consistent across all platforms, I create a brand style guide that serves as a roadmap for using your visual identity. This includes: ✅ Logo Usage Guidelines – How to use your logo across different mediums ✅ Color & Typography Rules – Ensuring brand consistency in all communications ✅ Do’s & Don’ts – Best practices for maintaining brand integrity
5. Final Deliverables & Implementation Support
Once everything is finalized, I provide all the necessary files and guidelines so you can confidently implement your new brand identity. You’ll receive: ✅ High-resolution logo files in various formats (PNG, SVG, PDF, etc.) ✅ Editable brand assets for easy customization ✅ Guidance on how to apply your branding across digital and print platforms

What's included

  • Logo Suite

    A complete set of logos, including primary, secondary, and submark versions, ensuring versatility across platforms.

  • Custom Color Palette & Typography

    A carefully selected set of colors and fonts that define your brand’s visual language.

  • Brand Patters, Icons, & Visual Elements

    Unique, supporting brand elements that add personality and make your brand more recognizable.

  • Brand Book

    A comprehensive guide on how to use your branding consistently across all touchpoints.

  • Business Card & Letterhead

    Custom stationery and digital branding elements to maintain brand consistency.

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

More services

Social Media Design & Strategy

Example projects

STARTING AT

$400

fixed rate