Branding & Visual Identity Design

Mahnoor Zahid

Contact for pricing

About this service

Summary

A strong brand identity is more than just a logo—it’s the foundation of how your business is perceived. I design thoughtful, strategic, and visually compelling brand identities that make you stand out.

Process

Branding is more than just a logo—it’s the heart of your business’s identity. My process ensures that every element of your brand, from colors to typography, tells a compelling story and resonates with your audience. Here’s how I craft a brand that stands out:
1. Discovery & Brand Strategy
Before diving into design, I take the time to understand your brand’s essence and how you want to be perceived. We’ll discuss: ✅ Your brand’s mission, values, and personality ✅ Target audience and market positioning ✅ Competitor analysis and industry trends ✅ Desired brand aesthetics and tone
2. Moodboarding & Concept Development
Once I have a clear understanding of your brand’s direction, I create a moodboard that sets the tone for the visuals. This includes: ✅ Color palettes that align with your brand’s emotions ✅ Typography pairings that enhance readability and style ✅ Logo inspiration and conceptual directions ✅ Imagery and visual elements that define your brand’s personality
3. Logo Design & Brand Elements
With a solid foundation in place, I begin designing a logo suite and supporting brand elements that are unique, scalable, and timeless. Deliverables include: ✅ Primary Logo – The main identifier of your brand ✅ Secondary & Submark Logos – Variations for different use cases ✅ Custom Typography & Color Palette – A selection of fonts and colors that reflect your brand identity ✅ Brand Patterns & Iconography – Unique visual elements that add personality and enhance recognition
4. Brand Guidelines & Application
To ensure your brand remains consistent across all platforms, I create a brand style guide that serves as a roadmap for using your visual identity. This includes: ✅ Logo Usage Guidelines – How to use your logo across different mediums ✅ Color & Typography Rules – Ensuring brand consistency in all communications ✅ Do’s & Don’ts – Best practices for maintaining brand integrity
5. Final Deliverables & Implementation Support
Once everything is finalized, I provide all the necessary files and guidelines so you can confidently implement your new brand identity. You’ll receive: ✅ High-resolution logo files in various formats (PNG, SVG, PDF, etc.) ✅ Editable brand assets for easy customization ✅ Guidance on how to apply your branding across digital and print platforms

What's included

  • Logo Suite

    A complete set of logos, including primary, secondary, and submark versions, ensuring versatility across platforms.

  • Custom Color Palette & Typography

    A carefully selected set of colors and fonts that define your brand’s visual language.

  • Brand Patters, Icons, & Visual Elements

    Unique, supporting brand elements that add personality and make your brand more recognizable.

  • Brand Book

    A comprehensive guide on how to use your branding consistently across all touchpoints.

  • Business Card & Letterhead

    Custom stationery and digital branding elements to maintain brand consistency.

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

More services

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Example projects

STARTING AT

$400

fixed rate