Social Media Design & Strategy
Starting at
$
400
About this service
Summary
A well-designed social presence builds brand recognition and drives engagement. I’ll design eye-catching, strategic visuals tailored to your brand identity—whether you need templates for daily posts, a cohesive Instagram grid, or paid ad creatives that convert. Let’s bring your brand to life on social media!
Process
My Process for Social Media Design & Strategy
Creating a strong and cohesive social media presence involves more than just beautiful visuals. My process ensures that every design serves a purpose, aligns with your brand identity, and helps you achieve your business goals. Here’s how we’ll bring your social media to life:
1. Discovery & Strategy Session
Before diving into design, I take the time to understand your brand, audience, and goals. We’ll discuss:
✅ Your brand identity, voice, and target audience
✅ Content themes & visual direction
✅ Platform-specific strategies (Instagram, LinkedIn, Facebook, etc.)
✅ Competitor analysis & industry trends
2. Content Planning & Moodboarding
Once we have a clear strategy, I curate a visual moodboard that sets the tone for your brand’s online presence. This includes:
✅ Color schemes, typography, and layout inspiration
✅ Post styles (carousels, infographics, ads, quotes, etc.)
✅ Aesthetic direction for feed consistency
3. Custom Social Media Design
With a strong foundation in place, I start designing scroll-stopping visuals that are engaging, brand-aligned, and conversion-driven. This includes:
✅ Editable post templates for easy content creation
✅ Engaging carousel & infographic designs
✅ Story highlight covers & social banners
✅ Social media ad creatives
4. Refinement & Revisions
I present the initial designs and gather your feedback to refine them further. This ensures:
✅ Designs align perfectly with your brand aesthetic
✅ Adjustments based on content needs and platform specifics
✅ A cohesive and polished final product
5. Final Delivery & Brand Consistency Guide
Once the designs are finalized, I provide a comprehensive package to help you maintain consistency. This includes:
✅ Editable design files (Canva, Adobe, etc.)
✅ Social media branding guidelines for future use
✅ Best practices for posting and engagement
What's included
Custom post templates
A complete set of logos, including primary, secondary, and submark versions, ensuring versatility across platforms.
Carousel & Infographic Designs
Multi-slide posts that break down complex ideas into engaging, easy-to-consume content.
Branded Story Highlights & Banners
Instagram story highlight covers and profile banners that maintain brand cohesion.
Typography, Color Palette & Grid Layout Suggestions
A strategy to make your feed visually appealing and on-brand.
Example projects
Duration
3 weeks
Skills and tools
Graphic Designer
Social Media Manager
Social Media Strategist
Adobe Illustrator
TikTok
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