What's included

• I. Strategic & Planning Deliverables:

  Community Strategy Document: This is a foundational document outlining the community's purpose, target audience, key objectives (e.g., increased engagement, reduced support costs, improved product feedback), platform choice, and overall approach. Content Calendar/Plan: A detailed schedule of planned content (posts, events, discussions, polls, etc.) to drive engagement and achieve community goals. This often includes themes, content types, and publishing dates. Moderation Guidelines & Policies: Clear rules and expectations for community behavior, outlining what is acceptable and unacceptable, and the consequences for violations. This ensures a safe and welcoming environment. Engagement Plan: A roadmap for how to foster interactions, discussions, and participation within the community, including initiatives like challenges, AMAs, member spotlights, and user-generated content campaigns. Onboarding & Welcome Flows: Strategies and materials for guiding new members into the community, helping them understand its value, and encouraging their initial participation. Crisis Communication Plan: Protocols for handling sensitive situations, negative feedback, or external events that might impact the community.

• II. Operational & Execution Deliverables:

  Community Content (Posts, Discussions, Events): The actual content created and published in the community, including text posts, images, videos, polls, discussion prompts, event announcements, etc. Moderation Actions: Active moderation of user-generated content, including approving/rejecting posts, responding to reported content, issuing warnings, and applying bans as per guidelines. Direct Member Interactions: Responding to member queries, facilitating discussions, welcoming new members, recognizing active contributors, and generally fostering a positive and helpful tone. Community Events (Virtual or In-Person): Planning, promoting, and executing online or offline events such as webinars, Q&As, workshops, meetups, or challenges. Member Recognition Programs: Implementing systems to acknowledge and reward active and valuable community members (e.g., badges, leaderboards, shout-outs, exclusive access). Feedback Collection (Surveys, Polls): Designing and deploying methods to gather input from the community on various topics, including product feedback, community satisfaction, or content preferences.

• III. Reporting & Analysis Deliverables:

  Community Performance Reports (Weekly, Monthly, Quarterly): Documents summarizing key metrics and insights about the community's health and growth. Common KPIs included: Membership Growth Rate: Number of new members over a period. Active Participation Rate: Percentage of members actively engaging (posting, commenting, reacting). Engagement Rate: Likes, comments, shares, and other interactions per post/discussion. Retention Rate: Percentage of members who remain active over time. Churn Rate: Percentage of members who leave the community. Top Contributors/Discussions: Identifying the most influential members and popular content. Sentiment Analysis: Understanding the overall tone and feeling within the community (positive, negative, neutral). Referral Traffic: If applicable, tracking traffic driven from the community to other platforms (e.g., website, product pages). Feedback Summaries & Insights: Compiling and analyzing qualitative feedback from the community, identifying common themes, pain points, and suggestions. This is often shared with product, marketing, or support teams. Competitive Analysis/Benchmarking: Reports on how your community performs compared to similar communities or industry benchmarks. Recommendations for Improvement: Based on data and observations, providing actionable suggestions for optimizing community strategy, content, or moderation.