Precision Copywriting: Tailored to Your Audience
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About this service
Summary
My precision copywriting services focus on creating impactful narratives that connect with your ideal customer. From website copy to sales letters, I tailor every word to drive engagement and increase conversions.
Process
This guide outlines the process I follow to create compelling, targeted copy that drives results for your business. Let's work together to make your brand's voice shine.
Phase 1: Discovery & Strategy - Laying the Foundation
* Initial Inquiry & Consultation:
* Your Action: Reach out via [your preferred contact method: email, website form, etc.] with a brief overview of your project and goals.
- My Action: I'll schedule a consultation to discuss your needs, target audience, and desired outcomes. (via email, chat, phone call, video call, or in-person located in or near Hendersonville, NC 28731)
* Detailed Client Brief:
* Your Action: Complete our comprehensive client brief questionnaire. This will cover:
* Your business, products/services, and brand values.
* Your target audience (demographics, psychographics, pain points).
* Your project goals (e.g., increase sales, generate leads, build brand awareness).
* Existing marketing materials and brand guidelines (if applicable).
* Any specific keywords or SEO considerations.
* Provide any supporting documents that you feel will help me understand your business.
* My Action: I will review your brief and clarify any questions.
* Audience Persona Development (If Needed):
* My Action: Based on your brief, I'll develop detailed audience personas to ensure the copy resonates with your target demographic. I will present these to you for approval.
* Your Action: Review and approve or offer feedback on the created personas.
* Keyword Research & SEO Strategy (If Applicable):
* My Action: If SEO is a priority, I'll conduct keyword research and develop an SEO-focused copywriting strategy.
* Your Action: Review and approve the keyword list and strategy.
* Brand Voice & Tone Guidelines (If Needed):
* My Action: I will either use your established Brand Voice guidelines, or help you develop them.
* Your Action: Review and approve the brand voice and tone guidelines.
Phase 2: Copy Creation & Refinement - Crafting Your Message
* Copywriting & First Draft Delivery:
* My Action: I will create the first draft of your copy based on the approved strategy and guidelines.
* Your Action: Review the draft carefully and provide detailed feedback.
* Revisions & Edits:
* Your Action: Provide specific feedback, highlighting areas for improvement or changes.
* My Action: I'll incorporate your feedback and provide revised drafts. I will provide a set amount of revisions, as agreed upon in our contract.
* A/B Testing Copy Variations (If Applicable):
* My Action: If A/B testing is part of the project, I'll create multiple copy variations for testing.
* Your Action: Approve the variations and participate in the testing process.
* Final Copy Delivery:
* My Action: I'll deliver the final, polished copy in your preferred format.
* Your Action: Review and approve the final copy.
Phase 3: Performance & Collaboration - Ongoing Success
* Performance Tracking & Reporting (If Applicable):
* My Action: If performance tracking is included, I'll provide regular reports on key metrics (e.g., conversion rates, click-through rates).
* Your Action: Review the reports and provide feedback.
* Ongoing Communication & Collaboration:
* Your Action: Maintain open communication and provide updates on your marketing efforts.
* My Action:I'll be available for questions and ongoing support.
* Style Guides (if needed):
* My Action: I will create a style guide for the copy, that you can use for future content creation.
* Your Action: Review and use the style guide for future consistency.
Key Communication Points:
* Clear and concise feedback: The more specific your feedback, the better we can refine the copy.
* Prompt responses: Timely communication helps us stay on schedule.
* Open dialogue: We encourage open communication and collaboration throughout the process.
I am committed to providing you with precision copywriting that delivers exceptional results. Let's work together to make your brand's voice heard!
What's included
Website Copy
Homepage copy, about us page, product/service pages, landing pages, and call-to-action optimization. * SEO-optimized website content.
Sales Copy
Sales letters, email sequences, video sales scripts, and product descriptions. * A/B testing variations for optimization
Marketing Collateral
Brochures, flyers, advertisements, and print materials. * Concise and impactful messaging.
Email Marketing Campaigns
Email sequences, newsletters, and promotional emails. * Personalized and engaging email copy.
Social Media Copy
Social media posts, ad copy, and profile descriptions. * Platform-specific copywriting.
SEO-Optimized Blog Posts & Articles
In-depth articles and blog posts that provide value and drive traffic. * Keyword-rich and engaging content.
Skills and tools
Blog Writer
Article Writer
Author
Google Docs
Microsoft Word
Industries
Content Creation
Marketing
Other