Online presence: Management & Development by Sara Crews

Online presence: Management & Development

Sara Crews

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About this service

Summary

Key Focus:

* The overarching goal is to build a sustainable and impactful online presence that aligns with the brand's overall business objectives.

* It is very important to understand that social media is always changing, so the ability to adapt to new trends

Process

Here's my process plan designed to guide my clients through the social media management journey, ensuring clarity and collaboration:

Phase 1: Onboarding & Discovery (Understanding Your Brand & Goals)

* Initial Consultation:

* Introduction and rapport building.

* Client's business overview, target audience, and current social media presence.

* Defining client's goals and expectations for social media.

* Discussing potential platforms and content types.

* Social Media Audit (if applicable):

* Analyzing existing social media accounts (if any).

* Identifying strengths, weaknesses, and opportunities.

* Providing a comprehensive audit report with recommendations.

* Strategy Development Workshop:

* Collaborative session to define the social media strategy.

* Developing audience personas, content pillars, and key messaging.

* Setting SMART goals and KPIs.

* Creating a preliminary content calendar framework.

* Strategy Document & Approval:

* Presenting a detailed social media strategy document.

* Obtaining client approval on the strategy and content direction.

Phase 2: Content Creation & Planning (Bringing Your Brand to Life)

* Content Calendar Creation:

* Developing a detailed content calendar with specific posts, dates, and times.

* Securing client approval on the content calendar.

* Content Creation & Approval:

* Creating high-quality content (graphics, videos, copy) according to the content calendar and brand guidelines.

* Presenting content for client review and approval.

* Providing a set amount of revisions.

* Profile Optimization:

* Optimizing bios, profile pictures, cover photos, and other profile elements.

* Ensuring consistency across all platforms.

Phase 3: Community Management & Engagement (Building Relationships)

* Community Management Implementation:

* Actively monitoring and engaging with comments, messages, and mentions.

* Responding to inquiries and fostering a positive online community.

* Implementing online reputation management strategies.

* Engagement Monitoring:

* Tracking engagement metrics (likes, comments, shares, etc.).

* Identifying trends and opportunities for increased engagement.

* Crisis Management (if needed):

* Having a plan in place to handle negative online interactions.

* Executing the plan if needed.

Phase 4: Performance Analysis & Reporting (Measuring Success)

* Monthly/Weekly Reporting:

* Providing regular reports on key performance indicators (KPIs).

* Analyzing data and providing insights on performance.

* Presenting data in an easy to understand format.

* Performance Review Meetings:

* Discussing performance reports and identifying areas for improvement.

* Adjusting strategies based on data and client feedback.

* Strategy Optimization:

* Constantly improving the strategy based on data and trends.

* Keeping up to date with social media trends.

Phase 5: Ongoing Optimization & Growth (Continuous Improvement)

* Regular Communication:

* Maintaining open and consistent communication with the client.

* Providing updates and addressing any concerns.

* Trend Monitoring:

* Staying up-to-date on social media trends and algorithm changes.

* Adapting strategies as needed.

* Continuous Improvement:

* Continuously optimizing strategies and content to maximize results.

* Seeking client feedback.

* Providing suggestions for improvement.

Key Elements for Client Success:

* Clear Communication: Regular updates and open dialogue.

* Transparency: Providing detailed reports and insights.

* Collaboration: Working closely with the client to achieve their goals.

* Flexibility: Adapting to changing needs and trends.

* Education: Helping clients understand the social media landscape.

What's included

Strategic Foundation
1. Comprehensive Social Media Strategy: * This includes defining the brand's voice, target audience, platform selection, content pillars, and measurable goals (KPIs). * It also includes competitive analysis, identifying opportunities, and outlining a roadmap for growth. 2. Social Media Audit Reports: * Detailed analysis of the current online presence, identifying strengths, weaknesses, and areas for improvement. * Recommendations for optimizing profiles, content, and engagement strategies. 3. Brand Identity Guidelines for Social Media: * Ensuring consistent visual and verbal branding across all platforms. * This includes guidelines for tone of voice, imagery, and design elements.
Content Development & Optimization
1. Content Calendars: * Planning and scheduling content that aligns with the brand's strategy and engages the target audience. * This includes diverse content formats like posts, stories, videos, and live streams. 2. Creation of Branded Content: * High-quality visual and written content that reflects the brand's identity and resonates with the audience. * This includes graphic design, photography, video production, and copywriting. 3. Profile Optimization: * Creating and optimizing social media profiles for maximum visibility and engagement. * This includes crafting compelling bios, selecting relevant keywords, and using high-quality profile and cover photos. .
Community Building & Engagement
1. Community Management: * Actively engaging with followers, responding to comments and messages, and fostering a positive online community. * This includes monitoring brand mentions and addressing customer inquiries. 2. Engagement Reports: * Tracking and analyzing engagement metrics to identify what resonates with the audience. * Providing insights and recommendations for improving engagement. 3. Online Reputation Management: * Monitoring and responding to online reviews and comments to maintain a positive brand reputation. * Developing strategies for handling negative feedback and online crises.
Performance Analysis & Reporting
1. Regular Performance Reports: * Providing detailed reports on key metrics such as reach, engagement, website traffic, and conversions. * Analyzing data to identify trends and optimize strategies. 2. Analytics Dashboards: * Creating visual dashboards to track social media performance and provide actionable insights. 3. Recommendations for Continuous Improvement: * Providing data-driven recommendations for optimizing social media strategies and achieving business goals.

Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist