Custom Design: Print, Apparel, & Beyond—Unlimited Possibilities. by Sara Crews

Custom Design: Print, Apparel, & Beyond—Unlimited Possibilities.

Sara Crews

Contact for pricing

About this service

Summary

I offer comprehensive graphic design solutions, from striking logos to impactful printed materials and apparel, tailored to your specific needs. What sets me apart is my commitment to deeply understanding your vision and delivering versatile, high-quality designs across any format or material, ensuring your brand truly stands out.

Process

Graphic Design Process Guide for Clients

Introduction:

* "Welcome! This guide outlines our graphic design process, ensuring a clear understanding of each step and how we'll collaborate to bring your vision to life."

* "Our goal is to create impactful visuals that meet your needs. This guide will help you understand how we achieve that."

Phase 1: Discovery & Briefing

* 1. Initial Consultation:

* "We'll start with a detailed discussion to understand your project goals, target audience, brand identity, and specific requirements."

* "We'll ask questions to clarify your vision and gather essential information."

* 2. Design Brief:

* "You'll provide a comprehensive design brief, outlining project objectives, desired style, preferred colors, and any existing brand guidelines."

* "We can provide a template to ensure all necessary information is captured."

* Key elements of the brief:

* Project goals.

* Target audience.

* Brand values.

* Desired style and tone.

* Specific dimensions and formats.

* Examples of designs you like.

* 3. Research & Analysis:

* "We'll conduct thorough research on your industry, competitors, and target audience to inform our design decisions."

Phase 2: Concept & Design

* 4. Concept Development:

* "Based on the brief and research, we'll develop initial design concepts and present them for your review."

* "This may include sketches, mood boards, or digital mockups."

* 5. Initial Design Presentation:

* "We'll present the initial design concepts, explaining the rationale behind each design."

* "We'll encourage your feedback and answer any questions."

* 6. Revisions & Refinement:

* "We'll incorporate your feedback and make necessary revisions to the chosen design."

* "We'll provide a set number of revision rounds to ensure your satisfaction."

Phase 3: Production & Delivery

* 7. Final Design Approval:

* "Once you're satisfied with the design, you'll provide final approval."

* 8. File Preparation & Delivery:

* "We'll prepare the final design files in the required formats for print or digital use."

* "We'll deliver the files via your preferred method (e.g., cloud storage, email)."

* "We will insure that all files are prepared to the correct specifications."

* 9. Post-Delivery Support:

* "We'll be available for any post-delivery support or questions you may have."

Key Client Responsibilities:

* "Providing clear and detailed feedback."

* "Meeting deadlines for approvals and information."

* "Communicating any changes or updates promptly."

Communication:

* "We'll maintain open and consistent communication throughout the project."

* "We'll provide regular updates on the project's progress."

* "We will provide the best way to contact us, and our expected response times."

What's included

1. Core Branding & Logo Deliverables
1. 1 • Logo Design: * Vector files (AI, EPS, SVG) for scalability. * Raster files (PNG, JPG) in various sizes and resolutions. * Color variations (primary, secondary, grayscale, black and white). * Logo usage guidelines. 1. 2 • Brand Identity: * Brand style guides (color palettes, typography, imagery guidelines). * Iconography sets. * Pattern and texture designs.
2. Printed Media Deliverables
2. 1 • Marketing Materials: * Brochures (digital and print-ready PDFs). * Flyers (various sizes and formats). * Posters (high-resolution print files). * Business cards (print-ready files). * Menus (restaurant, event, etc.). * Invitations (digital and print ready files). 2. 2 • Stationery: * Letterheads. * Envelopes. * Presentation folders. 2. 3 • Large Format Printing: * Banners. * Signage. * Trade show displays.
3. Apparel & Merchandise Deliverables
3. 1 • Apparel Designs: * T-shirt designs (vector and raster files). * Hoodie designs. * Uniform designs. 3. 2 • Merchandise Designs: * Mug designs. * Bag designs. * Promotional item designs.
4. Digital Deliverables
4. 1 • Website Graphics: * Website banners. * Social media graphics. * Icons and illustrations. 4. 2 • Digital Marketing Assets: * Email templates. * Social media post templates. * Digital advertisements.
5. File & Asset Management
5. 1 • Source Files: * Organized folders containing all editable design files. 5. 2 • Font Files: * All fonts used in the designs. 5. 3 • Image Libraries: * Any stock or custom images used in the projects. 5. 4 • Delivery Methods: * Digital delivery via cloud storage (e.g., Google Drive, Dropbox).

Skills and tools

Graphic Designer

Logo Designer

Packaging Designer