Because we are living in an era of technology, in order for the collection to be successful it will need strong marketing or it will need to jump in and keep up with the hype and events from said time. So, in the planning stages I take in consideration every aspect of the project, how many post it will need, how many banners, how many collaboration, the time the collaborations will get a response and any other marketing and SEO strategy that I think of and then I begin with a concept art on which I work with for the next two days.