Product Design (UX/UI)

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About this service

Summary

Whether you're developing a new product or refining an existing one, my expertise in UX/UI design can help you gain a competitive edge, enhance user satisfaction, and boost conversions. From dashboards to web apps, I can bring your vision to life

Process

1. Discovery and Strategy
Client Meeting: Begin with a meeting to understand your vision, goals, target audience, and key functionalities desired in the web application.
Market Research: Conduct research to understand industry trends, competitor products, and target audience preferences.
Strategy Development: Define the product strategy, including user personas, user journeys, and the core value proposition of the web application.
2. Ideation
Content Audit: If redesigning an existing product, perform a content audit to determine what to keep, modify, or discard.
User Flows/Information Architecture (IA): Develop the IA to organize the content and features of the web application in a user-friendly manner.
Wireframing: Create low-fidelity wireframes to outline the basic structure of the web application's pages, focusing on layout and UX without yet incorporating visual design elements.
3. Design
Mood Boards: Create mood boards to establish the visual direction, including color schemes, typography, and UI elements.
High-Fidelity Mockups: Design high-fidelity mockups for key pages, incorporating the visual identity and detailed UI elements.
Responsive Design: Ensure designs are responsive, adapting to different screen sizes and devices. Utilize a mobile-first approach, designing for smaller screens before scaling up to tablets and desktops.
4. Prototyping and User Testing
Interactive Prototypes: Develop clickable prototypes that simulate the user interface and interactions of the web application.
User Testing: Conduct user testing with prototypes to gather feedback on usability, aesthetics, and overall user experience. Use findings to refine the design.
Iteration: Iteratively refine the design based on user feedback and stakeholder input, ensuring the solution meets user needs and business goals.
5. UI Development Guidelines and Handoff
Style Guide: Create a comprehensive UI style guide detailing the design system, including colors, typography, grid systems, and UI components.
Design Specs: Provide detailed design specifications for developers, including responsive breakpoints, animations, and interaction details.
Asset Preparation: Prepare and organize all design assets for development, ensuring they are optimized for web use.
If you have a project or deliverables in mind that are not listed in my services, feel free to reach out. I'd be happy to chat and open to see how I can help you achieve your goals

What's included

  • Wireframes and Prototypes

    Low and high-fidelity wireframes, along with clickable prototypes demonstrating key user flows.

  • Figma File Transfer

    Exported Figma file (.fig) with annotations for the developer for an easy transition into web development.

  • Style Guide

    A comprehensive guide detailing the visual and interaction design principles, including responsive guidelines.


Skills and tools

UX Researcher
UX Designer
Product Designer
Adobe Illustrator
Figma
Sketch
Slack

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