Product Design (UX/UI)
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About this service
Summary
Whether you're developing a new product or refining an existing one, my expertise in UX/UI design can help you gain a competitive edge, enhance user satisfaction, and boost conversions. From dashboards to web apps, I can bring your vision to life
Process
1. Discovery and Strategy
Client Meeting: Begin with a meeting to understand your vision, goals, target audience, and key functionalities desired in the web application.
Market Research: Conduct research to understand industry trends, competitor products, and target audience preferences.
Strategy Development: Define the product strategy, including user personas, user journeys, and the core value proposition of the web application.
2. Ideation
Content Audit: If redesigning an existing product, perform a content audit to determine what to keep, modify, or discard.
User Flows/Information Architecture (IA): Develop the IA to organize the content and features of the web application in a user-friendly manner.
Wireframing: Create low-fidelity wireframes to outline the basic structure of the web application's pages, focusing on layout and UX without yet incorporating visual design elements.
3. Design
Mood Boards: Create mood boards to establish the visual direction, including color schemes, typography, and UI elements.
High-Fidelity Mockups: Design high-fidelity mockups for key pages, incorporating the visual identity and detailed UI elements.
Responsive Design: Ensure designs are responsive, adapting to different screen sizes and devices. Utilize a mobile-first approach, designing for smaller screens before scaling up to tablets and desktops.
4. Prototyping and User Testing
Interactive Prototypes: Develop clickable prototypes that simulate the user interface and interactions of the web application.
User Testing: Conduct user testing with prototypes to gather feedback on usability, aesthetics, and overall user experience. Use findings to refine the design.
Iteration: Iteratively refine the design based on user feedback and stakeholder input, ensuring the solution meets user needs and business goals.
5. UI Development Guidelines and Handoff
Style Guide: Create a comprehensive UI style guide detailing the design system, including colors, typography, grid systems, and UI components.
Design Specs: Provide detailed design specifications for developers, including responsive breakpoints, animations, and interaction details.
Asset Preparation: Prepare and organize all design assets for development, ensuring they are optimized for web use.
If you have a project or deliverables in mind that are not listed in my services, feel free to reach out. I'd be happy to chat and open to see how I can help you achieve your goals
What's included
Wireframes and Prototypes
Low and high-fidelity wireframes, along with clickable prototypes demonstrating key user flows.
Figma File Transfer
Exported Figma file (.fig) with annotations for the developer for an easy transition into web development.
Style Guide
A comprehensive guide detailing the visual and interaction design principles, including responsive guidelines.
Example projects
Skills and tools
UX Researcher
UX Designer
Product Designer
Adobe Illustrator
Figma
Sketch
Slack