Branding & Logo Design

Tenaj Rolle

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About this service

Summary

I offer complete brand and logo design services, including a thoughtful, stunning and versatile logo, plus a detailed brand identity. By blending creative design with strategic insights, I'll help your brand stand out and connect with your audience in a unique and memorable way.

Process

1. Discovery and Research

Client Meeting: Discuss project goals, target audience, and specific requirements.

Market Research: Analyze industry trends, competitor designs, and audience preferences.

Inspiration Gathering: Collect references and inspiration to understand the visual direction.

2. Concept Development:

Brainstorming: Generate ideas and initial concepts.

Mood Boards: Create mood boards to establish visual themes and styles.

Sketching: Draft preliminary sketches to explore different ideas and layouts.

3. Design Creation:

Digital Mockups: Create detailed digital mockups using design software.

Typography and Color: Select appropriate fonts and color palettes.

Visual Elements: Design key visual elements, such as icons, illustrations, and graphics.

What's included

Brand Identity
Color Palette: Primary and secondary color schemes with HEX, RGB, and CMYK values. Typography: Primary and secondary typefaces, including guidelines for use in various contexts. Visual Elements: Design of any additional visual elements such as patterns, textures, or graphic motifs. Brand Imagery: Guidelines for photography style, illustrations, and any other imagery that represents the brand.
Logo Design
Logo Concepts: Initial sketches and multiple logo concepts to explore different directions. Final Logo Design: High-resolution, polished logo in various formats (AI, EPS, PNG, JPG, SVG). Logo Variations: Different versions of the logo for various uses (full color, black and white, icon only).

Example projects