Mini Brand ✨

Top Independent

Camila Mazer

(0)

Starting at

400

About this service

Summary

Need to get your brand started asap? You’re in the right place.

This is a great kick-starter for small businesses and makers that are in the need of a solid brand identity to start, without getting into long proceses or big investments.

In just a week, we will create together the main elements to bring your brand to life.

Things you should know before we get started:

Have a defined name for your brand and a tagline for your logo. Example: Mel Do Mar [Brand Name] Curated Swimwear [Tagline]

Know your brand’s purpose and your target audience. What do you want to achieve with your brand? What’s your main goal?

Know your value proposition, what makes you unique and identifiable.

Work Process & Timeline:

I’ll send you a questionnaire to have a better and deeper understanding of your brand and aspirations. You need to consciously complete this and send it back as soon as possible. This is key information to get started. After I have this, our week of work starts!

After all the questions are answered I will start sketching some ideas for your logo! I will create 2 to 3 high-level concepts/logos with possible directions for your brand and share them with you.

You review the sketches and pick 1 direction to keep moving forward. You will also provide any further feedback.

After we have the define path, I will work on the details of it. I will adjust the logo, create the sub-marks, refine the typography and color palette and condense all the information in the mini brand-book.

We have a final meeting where you see your new and amazing brand ready-to-use! I will upload all the deliveries in a shared drive folder.

What's included

Brand Claim
We will work on a mini brand strategy and define a claim that briefly resumes the spirit and main concept of your brand
Logo
1 primary logo + 2 sub-marks The files will be delivered in Adobe Illustrator, PDF, SVG, PNG and JPG
Brand Color Palette
A defined and curated color palette perfect for your brand. We will provide the color codes for print and web designs, so you can keep your brand's consistency everywhere.
Brand Typography System
We will pick 1 or 2 typographies that express your brand's personality and deliver the fonts as well as how to use examples.
Brand Patterns
1 to 2 personalized patterns
Mini Brand-Book
A guide to your brand's usages and best practices
Revisions
2 revisions. One to define a path and the other one to work on the final details of the selected proposal! Read the description to get more info about the design process and timeline :)