Brand Strategy Session: Positioning in 60 Minutes by Ella Sh.Brand Strategy Session: Positioning in 60 Minutes by Ella Sh.
Brand Strategy Session: Positioning in 60 MinutesElla Sh.
Cover image for Brand Strategy Session: Positioning in 60 Minutes
60 minutes on where your brand actually sits, plus a written positioning summary.
Who this is for. You are about to commission a logo, a site, or a rebrand, and you cannot yet say in one sentence what makes you different. Every designer you hire will ask that question. Answering it badly is how brands end up looking like their competitors.
What we work through. Who you are actually for and who you are not. What your category defaults to visually, and whether following or breaking that helps you. What your values imply for design, because values that carry no visual consequence are decoration. Where the brand needs room to grow.
How I use this in practice. For RuleOps the brand book came before any page design, because clarity, control, and auditability each carry a visual implication. For Xchainger the whole task was finding the space between crypto maximalism and generic financial conservatism. That reasoning is what this session gives you.
You leave with a positioning summary you can hand to any designer, including one who is not me.
FAQs

Starting at$200
Duration3 days
Tags
Brand Identity
Brand Strategist
Design Consulting
Startup Branding
Service provided by
Ella Sh. Kyiv, 02000
3
Followers
Brand Strategy Session: Positioning in 60 MinutesElla Sh.
Starting at$200
Duration3 days
Tags
Brand Identity
Brand Strategist
Design Consulting
Startup Branding
Cover image for Brand Strategy Session: Positioning in 60 Minutes
60 minutes on where your brand actually sits, plus a written positioning summary.
Who this is for. You are about to commission a logo, a site, or a rebrand, and you cannot yet say in one sentence what makes you different. Every designer you hire will ask that question. Answering it badly is how brands end up looking like their competitors.
What we work through. Who you are actually for and who you are not. What your category defaults to visually, and whether following or breaking that helps you. What your values imply for design, because values that carry no visual consequence are decoration. Where the brand needs room to grow.
How I use this in practice. For RuleOps the brand book came before any page design, because clarity, control, and auditability each carry a visual implication. For Xchainger the whole task was finding the space between crypto maximalism and generic financial conservatism. That reasoning is what this session gives you.
You leave with a positioning summary you can hand to any designer, including one who is not me.
FAQs

$200