Brand Identity Design

Top Independent

Emeka Acquaye

(2)

Starting at

3,000

About this service

Summary

These are the steps involved in the process of getting your brand identity for your business/product:

Initial Call - First of all, I set up an initial call with the client/stakeholders to discuss their business, goals, and objectives for the project. After this, I provide them with an identity brief form that contains critical questions concerning what their brand is about and their vision.

Discovery - Taking into account the details of the identity brief form, I create a discovery document consisting of the answers in the context of What, who, How, why, archetype, etc and share it with the client to ensure we're on the same page about what their brand truly stands for.

Design Research- I proceed to carry out detailed research on the niche the brand exists in and a visual discovery of how best to represent the brand in relation to a captivating narrative borne from the discovery documentation.

Implementation - After extensive research in terms of form, colours, typography, and the different brand stories to help qualify the brand. I proceed to implement sketches and layouts for how the brand would appear.

Presentation - This is a key step in my process. I'll have to consolidate all my implementations into a visually and emotionally captivating piece that'll help my client see the story as clearly as possible and own the vision. Using mockups and animations to bring the design story to life, helps make the client see their vision clearly brought to life in design.

Handoff - Once the client is sold on a design direction/option, I proceed to prepare all the necessary files of the brand assets for a smooth handoff to ensure they can make use of their new brand efficiently and with ease.

What's included

Logo Design
Developing logo options that resonate with the brand’s essence and strategy
Brand Guidelines
Establishing a guide that ensures that the brand’s visual identity and implementations are not misused and applications that show how the assets should be properly used.
Social Media Branding
Setting up a grid to organize information and guide layout creation for all social media designs

Example projects

Reneé PR Brand Identity

Karotii Studio

Laze Brand Identity

Recommendations

(5.0)

John Etokhana • Composable Finance

Client • Apr 27, 2023

Recommended

Can't recommend Emeka enough as a Brand Designer! Worked with them for 2 yrs on various brand products for Startups. Emeka's got a keen eye, turns ideas into stunning visuals, and always meets client expectations. He's up-to-date with trends, a great team player, and ace communicator. Emeka's talent & positive attitude make them a joy to work with. Reach out for more details.

Joyce Imiegha

Client • Mar 4, 2023

Recommended

I have worked with Emeka for the past year and I have observed his work to be highly efficient, effective and professional. His ability to understand and execute our brand's vision was exemplary, his communication and collaboration skills are exceptional, and he is always responsive to feedback and input from our team. I highly recommend him to anyone in need of a skilled and efficient designer who will go above and beyond to deliver outstanding results

Duration

1 month

Skills and tools

Brand Designer

Brand Strategist

Animator