What's included

• Brand Direction & Visual Inspiration

  This stage sets the foundation for your brand’s unique visual story. Through curated mood boards and thoughtful visual research, we explore colour palettes, typography, and design styles that embody your brand’s character. The goal is to create a cohesive creative vision that resonates deeply with your audience and guides all future design decisions.

• Custom Logo Design

  I develop a unique logo that captures your brand’s essence. You’ll receive initial sketches and concepts, and I’ll work with you to refine the chosen logo until it perfectly represents your identity. The final deliverables include various logo formats (vector, PNG, JPG), colour versions (RGB and CMYK), and mockups.

• Typography System

  Selection of primary and secondary fonts tailored to your brand, with clear guidelines on how and when to use each style for headers, body text, and special cases.

• Colour Palette Development

  A thoughtfully curated colour scheme that reflects your brand’s mood and appeals to your target audience, with primary, secondary, and neutral colours.

• Brand Guidelines Document

  A concise yet comprehensive guide detailing logo usage, colour codes, typography rules, sizing, and restrictions. It also covers brand messaging, tone of voice, co-branding guidelines, and real-world examples to ensure consistency across all touchpoints.