📥 Inbound Lead Process Health Check | seamless inbound process

Starting at

$

300

About this service

Summary

When leads raise their hands to talk to your sales team, your first impression makes a world of difference in your ability to win their business. My years in demand generation and sales give me an eagle-eyed advantage to provide meaningful suggestions for best practices and opportunities to make the inbound lead process ideal for potential new buyers.
Experience in: HubSpot, Salesforce, WordPress, Chili Piper, Klaviyo, Mailchimp, and more.

Process

(1) After setting our 30-minute meeting, I'll send an email outlining some questions about your current setup and optional things to cover.
(2) During the call, we'll review where you're at and where you hope to go with your inbound leads process. Bring any questions you have!
(3) After this call, I will take time on my own to do a deep-dive into your inbound lead process. This will include reviewing existing website CTA's, forms, data transfer, and sales team follow-up motions.
(4) I'll compile a report of notes, suggestions, best practices, links, and other resources to have at your fingertips, so you can feel confident in how to optimize and improve your marketing emails moving forward.

What's included

  • 30-min Intro Call

    We'll cover your current inbound lead process and follow-up motions, and cover any specific questions or problems you may have.

  • Inbound Lead Process Audit Report

    I will provide a report that covers your current inbound lead process & follow-up motions. This will include a list of things that could be done to improve the process to maximize sales opportunities on any inbound leads. This could include comments on website CTA's, forms, transfer of information, notification comms, sales team emails and follow-up time, and more. This report will contain actionable suggestions to improve your engagement with inbound leads and make the process smoother for your team.

Recommendations

(5.0)

Jaclyn Rozkin • Roster

Client • Mar 27, 2024

Hayley helped refine our company's Core Messaging Framework, including our Problem Statement, Value Promise, Elevator Pitch, Value Drivers, and Language Specifics (tone, terms to use/avoid). She also assisted with a differentiator and high level competitive analysis, while providing recommendations around market trends that we could build content from. Hayley was great to work with - always prompt (on or ahead of deadlines), professional, and delivered high quality work. Highly recommend!

Gracie Belle Smith • OrderMyGear

Client • Mar 25, 2024

Partnering with Hayley was an absolute game-changer. With many moving parts, our GTM efforts would not have been successful without Haley’s flexibility and commitment to deliver excellence. She contributed across many different initiatives to help drive pipeline and reach our strategic goals. I wouldn’t think twice about partnering with Hayley again.

Mykayla Goodwin • OrderMyGear

Client • Mar 21, 2024

Hayley is a marketing Swiss army knife. We worked together at a SaaS company where she had a hand in almost every element of our initiatives, including product marketing & demand gen. Hayley helped launch two websites, including auditing & analyzing the existing site, building new pages, & creating content to drive brand awareness & generate leads. She also led campaign planning, revamped our email marketing, & helped with competitive intel. Highly recommend & hope to work together again!

Lauren Seip

Client • Mar 15, 2024

I worked with Hayley at a fast-growing technology company, and she was great to collaborate with on many marketing projects! Hayley's strategic thinking was a game-changer. She has this knack for seeing opportunities where others might miss them, which really helped shape our marketing strategies for the better. Hayley always pushed the envelope, going above and beyond to deliver outcomes that exceeded expectations every single time. I 10/10 would recommend Hayley for any marketing need!


Duration

1 week

Skills and tools

Marketing Strategist
Sales-Driven Marketing
Digital Marketing Specialist
Gmail
HubSpot
Klaviyo
MailChimp
Salesforce

Industries

B2B
SaaS

Work with me