✅B2B SaaS Website Copy Audit | catch your ideal buyer attention

Starting at

$

500

About this service

Summary

58% of marketers say buyers are spending more time researching online before making purchase decisions (Winterberry Group, 2023). Is your website talking to potential buyers the way it should be? My years of experience in sales and marketing - plus two complete website, branding, and messaging overhauls - make me the ideal partner to gut-check your website and find opportunities for improvement.

Process

(1) An initial 30-minute call to introduce me to your business, your market, and your questions.
(2) After you provide any links, content, or resources discussed in the call, I'll get to work on researching your market and auditing your website.
(3) When the website audit is complete, I will provide you with a full report of recommendations, comments, and action items.

FAQs

  • What kinds of things do you look for in a website audit?

    Priority number one is finding things about your website that can be fine-tuned or optimized to meet whatever goals are at the top of your list. In addition to that, I look for things like: (1) smooth lead capture flow, (2) concise, clear website copy, (3) clean website set-up & accurate links, (4) opportunities to add or remove things to provide clarity, (5) messaging points & market research, and more.

  • Will you implement the website changes your recommend, or will I?

    I provide the report with findings, best practices, recommendations, messaging, and action items. You can apply as much or as little of that as you would like on your website. If you would like me to implement the suggested changes on your website, I'm happy to do so for additional cost that can be discussed separately. The majority of my website experience is on Hubspot, but I also have experience with WordPress, Wix, and Shopify.

  • Why would hiring someone to do a website audit be helpful?

    Hiring a third party (like me) to do a website audit can be an excellent way to get a fresh set of eyes on your messaging and website experience. With my years of marketing and sales experience, I have the unique ability to fine-tune my recommendations with a prospective/new buyer in mind. The goal here will be to make your website show your ideal buyers that you are the clear solution for them.

  • How many webpages will you review as part of this package?

    This package allows for the audit of up to 10 webpages. If you would like additional webpages audited, I'm happy to do so for additional cost that can be discussed separately.

What's included

  • B2B SaaS Website Copy Audit

    After doing an audit of your website (up to 10 pages of your choosing), I will compile a report that will outline and detail: overall findings, best practices, recommendations, messaging, action items, and more. My goal is to be as complete and thorough as possible so you have a variety of considerations at your fingertips.

Recommendations

(5.0)

Jaclyn Rozkin • Roster

Client • Mar 27, 2024

Hayley helped refine our company's Core Messaging Framework, including our Problem Statement, Value Promise, Elevator Pitch, Value Drivers, and Language Specifics (tone, terms to use/avoid). She also assisted with a differentiator and high level competitive analysis, while providing recommendations around market trends that we could build content from. Hayley was great to work with - always prompt (on or ahead of deadlines), professional, and delivered high quality work. Highly recommend!

Gracie Belle Smith • OrderMyGear

Client • Mar 25, 2024

Partnering with Hayley was an absolute game-changer. With many moving parts, our GTM efforts would not have been successful without Haley’s flexibility and commitment to deliver excellence. She contributed across many different initiatives to help drive pipeline and reach our strategic goals. I wouldn’t think twice about partnering with Hayley again.

Mykayla Goodwin • OrderMyGear

Client • Mar 21, 2024

Hayley is a marketing Swiss army knife. We worked together at a SaaS company where she had a hand in almost every element of our initiatives, including product marketing & demand gen. Hayley helped launch two websites, including auditing & analyzing the existing site, building new pages, & creating content to drive brand awareness & generate leads. She also led campaign planning, revamped our email marketing, & helped with competitive intel. Highly recommend & hope to work together again!

Lauren Seip

Client • Mar 15, 2024

I worked with Hayley at a fast-growing technology company, and she was great to collaborate with on many marketing projects! Hayley's strategic thinking was a game-changer. She has this knack for seeing opportunities where others might miss them, which really helped shape our marketing strategies for the better. Hayley always pushed the envelope, going above and beyond to deliver outcomes that exceeded expectations every single time. I 10/10 would recommend Hayley for any marketing need!


Duration

2 weeks

Skills and tools

Market Researcher
Product Marketer
Content Writer
HubSpot
Shopify
Wix
WordPress

Industries

B2B
SaaS

Work with me