📝 Marketing Email Copy | spark conversations with your audience

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About this service

Summary

Spark conversations with your audience, with expertise- and best practice-backed email copy. Whether you need emails for inbound leads, cold lead warm-up, tradeshow comms, newsletters, product announcements, or anything in between, I have you covered. My years in both sales and marketing - and my obsession with business writing - make me the perfect partner to take your marketing and sales email to the next level.

Process

(1) You will provide information about your company, your prospects, your goals, and examples of current emails being sent. This can happen via email or via 30-min call.
(2) After you provide me the above information, I'll get to work on your email request(s). This service includes the option for one round of revisions.
(3) Once the email copy is delivered, you can send it to your audience to watch the magic happen!
If you are looking for more support (ie, email management or reporting) we'll work together to make it happen.

What's included

  • Marketing Email Copy

    Email copy in your brand tone and voice that sparks the kind of conversations and actions you're looking for. That could include warming up cold leads, welcoming new customers, inviting to your tradeshow booth, a newsletter, announcing a new product, or inbound lead follow-up. Whatever marketing emails you need, I've got you covered. Details below:

  • Subject line

    A clear, concise subject line that will catch your audience's attention - even in a cluttered inbox.

  • Email copy

    Custom email copy aligned with your marketing/sales email goals, and guided by best practices and my expertise. *Email copy recommended to be no longer than 150 words.

  • CTA

    A straightforward call-to-action to drive desired behavior from readers.

  • Additional items available

    Additional items to be considered based on your project: A/B testing options, email banner graphics, email management, email sending, audience list segmentation & targeting, email reporting, and more. Let's chat!

Recommendations

(5.0)

Jaclyn Rozkin • Roster

Client • Mar 27, 2024

Hayley helped refine our company's Core Messaging Framework, including our Problem Statement, Value Promise, Elevator Pitch, Value Drivers, and Language Specifics (tone, terms to use/avoid). She also assisted with a differentiator and high level competitive analysis, while providing recommendations around market trends that we could build content from. Hayley was great to work with - always prompt (on or ahead of deadlines), professional, and delivered high quality work. Highly recommend!

Gracie Belle Smith • OrderMyGear

Client • Mar 25, 2024

Partnering with Hayley was an absolute game-changer. With many moving parts, our GTM efforts would not have been successful without Haley’s flexibility and commitment to deliver excellence. She contributed across many different initiatives to help drive pipeline and reach our strategic goals. I wouldn’t think twice about partnering with Hayley again.

Mykayla Goodwin • OrderMyGear

Client • Mar 21, 2024

Hayley is a marketing Swiss army knife. We worked together at a SaaS company where she had a hand in almost every element of our initiatives, including product marketing & demand gen. Hayley helped launch two websites, including auditing & analyzing the existing site, building new pages, & creating content to drive brand awareness & generate leads. She also led campaign planning, revamped our email marketing, & helped with competitive intel. Highly recommend & hope to work together again!

Lauren Seip

Client • Mar 15, 2024

I worked with Hayley at a fast-growing technology company, and she was great to collaborate with on many marketing projects! Hayley's strategic thinking was a game-changer. She has this knack for seeing opportunities where others might miss them, which really helped shape our marketing strategies for the better. Hayley always pushed the envelope, going above and beyond to deliver outcomes that exceeded expectations every single time. I 10/10 would recommend Hayley for any marketing need!


Skills and tools

Email Marketer
Content Writer
Copywriter
Canva
Gmail
HubSpot
MailChimp
Slack

Industries

B2B
SaaS
B2C

Work with me