The best time to find out something isn't working is before engineering has invested weeks building it. I design and run concept and usability studies that identify friction, validate direction, and surface the specific changes that will move the needle — at any stage from early sketch to live product.

I handle everything from research design and participant recruiting to moderation, analysis, and a clear insight report with direct recommendations. Studies can be run quickly when you need fast answers, or more rigorously when the stakes are higher.

Best for teams testing a new feature, evaluating a redesign, or trying to understand why conversion or adoption isn't where it should be.