Usability audit of an e-commerce floral retailer to identify conversion blockers. Findings informed a series of CRO tests run by an agency partner.
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Mixed-methods study defining "good developer experience" for a dev tools company. Interviews + n=512 survey shaped product strategy for new product lines.
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Aya / NDWA Bilingual beta research program validating an AI assistant for domestic workers. Findings shaped tone, usability, and content before launch.