Good products start with a genuine understanding of the people who use them. I design and run foundational research engagements that give your team a clear, evidence-based picture of your users — their needs, mental models, behaviors, and pain points — before you commit to a direction.

Depending on your questions, I draw on in-depth interviews, surveys, diary studies, competitive research, and more. I don't just hand off a report; I work closely with your team throughout to make sure findings are actionable and actually influence what gets built.

Best for teams validating early product direction, entering a new market, or making a strategic pivot.