I design intuitive, scalable, and conversion-focused digital products.
With 15+ years in product design and development, I work with SaaS companies, startups, and product teams to design user experiences that are clear, usable, and commercially effective.
This isn’t surface-level UI decoration.
This is strategic UX thinking translated into high-quality, production-ready design systems in Figma.
What I Deliver
UX research & user journey mapping
Information architecture
Wireframes & low-fidelity flows
High-fidelity UI design
Scalable design systems
Component libraries
Interactive prototypes
SaaS dashboard design
Web app & mobile interface design
Conversion-focused landing experiences
Every decision is grounded in clarity, usability, and measurable impact.
Built for Product Teams
I collaborate seamlessly with:
Founders
Product managers
Developers
Marketing teams
Engineering leads
My work is structured, organised, and developer-ready — reducing friction between design and build.
Experience leading full website and product builds
Official Framer Expert & community host
Ability to think strategically — not just visually
I bridge the gap between product strategy and execution.
Engagement Model
$125/hour
Flexible engagement
Ideal for sprint support, feature design, or long-term product refinement
Available for short-term or ongoing collaboration
Ideal For
SaaS startups
AI platforms
Early-stage founders
Growth-stage product teams
Agencies needing senior UX support
If you need experienced product design without hiring full-time — this is for you.
FAQs
You’re not hiring a junior UI designer — you’re hiring 15+ years of product thinking, UX architecture, and technical understanding.
My rate reflects:
Senior-level UX strategy
Conversion-focused thinking
Deep SaaS and product experience
Clean, scalable Figma systems
Reduced revision cycles
Faster decision-making
Experienced design saves money long-term by preventing costly rework and misaligned builds.
Cheaper designers often focus on visual polish.
I focus on product clarity, usability, and commercial impact.
I think about:
User flows before screens
Business goals before layouts
Scalability before aesthetics
Developer handoff before final polish
This reduces friction across product, engineering, and marketing teams.
Yes. I regularly collaborate with founders, PMs, engineers, and marketing teams. My files are structured, documented, and component-driven — making development smoother and faster.
Yes — Figma is my primary design tool. I build scalable design systems, structured component libraries, and interactive prototypes that are production-ready and easy for teams to adopt.
Strategy is a core part of my work.
Before designing, I help clarify:
Feature scope
User journeys
Information architecture
Prioritisation
Conversion objectives
This ensures the UI reflects meaningful product decisions — not guesswork.
I have strong technical knowledge (React, product architecture, Framer, frontend systems). I design with implementation in mind — using consistent spacing systems, reusable components, and clear logic to reduce engineering ambiguity.
I prefer structured review cycles with clear objectives. Feedback is prioritised around user goals and business impact, preventing endless subjective revisions.
My goal is momentum — not pixel debates.
Hourly works best when:
Scope is evolving
You need ongoing design support
You’re shipping features incrementally
You want flexibility
For clearly defined initiatives, I can also structure sprint-based pricing.
SaaS dashboards
AI tools
B2B platforms
Marketplaces
Growth-focused websites
Product-led experiences
If your product has complexity — I’m comfortable navigating it.
Very quickly. I’m used to embedding into teams and understanding product context fast. Most engagements become productive within days, not weeks.
Yes. Many clients retain me for continuous UX improvements, feature launches, and product iteration cycles.
Good UX compounds.
Clearer flows increase activation.
Better onboarding improves retention.
Stronger hierarchy improves conversion.
Structured design systems improve velocity.
Strong product design is not cosmetic — it directly impacts revenue and growth.
I design intuitive, scalable, and conversion-focused digital products.
With 15+ years in product design and development, I work with SaaS companies, startups, and product teams to design user experiences that are clear, usable, and commercially effective.
This isn’t surface-level UI decoration.
This is strategic UX thinking translated into high-quality, production-ready design systems in Figma.
What I Deliver
UX research & user journey mapping
Information architecture
Wireframes & low-fidelity flows
High-fidelity UI design
Scalable design systems
Component libraries
Interactive prototypes
SaaS dashboard design
Web app & mobile interface design
Conversion-focused landing experiences
Every decision is grounded in clarity, usability, and measurable impact.
Built for Product Teams
I collaborate seamlessly with:
Founders
Product managers
Developers
Marketing teams
Engineering leads
My work is structured, organised, and developer-ready — reducing friction between design and build.
Experience leading full website and product builds
Official Framer Expert & community host
Ability to think strategically — not just visually
I bridge the gap between product strategy and execution.
Engagement Model
$125/hour
Flexible engagement
Ideal for sprint support, feature design, or long-term product refinement
Available for short-term or ongoing collaboration
Ideal For
SaaS startups
AI platforms
Early-stage founders
Growth-stage product teams
Agencies needing senior UX support
If you need experienced product design without hiring full-time — this is for you.
FAQs
You’re not hiring a junior UI designer — you’re hiring 15+ years of product thinking, UX architecture, and technical understanding.
My rate reflects:
Senior-level UX strategy
Conversion-focused thinking
Deep SaaS and product experience
Clean, scalable Figma systems
Reduced revision cycles
Faster decision-making
Experienced design saves money long-term by preventing costly rework and misaligned builds.
Cheaper designers often focus on visual polish.
I focus on product clarity, usability, and commercial impact.
I think about:
User flows before screens
Business goals before layouts
Scalability before aesthetics
Developer handoff before final polish
This reduces friction across product, engineering, and marketing teams.
Yes. I regularly collaborate with founders, PMs, engineers, and marketing teams. My files are structured, documented, and component-driven — making development smoother and faster.
Yes — Figma is my primary design tool. I build scalable design systems, structured component libraries, and interactive prototypes that are production-ready and easy for teams to adopt.
Strategy is a core part of my work.
Before designing, I help clarify:
Feature scope
User journeys
Information architecture
Prioritisation
Conversion objectives
This ensures the UI reflects meaningful product decisions — not guesswork.
I have strong technical knowledge (React, product architecture, Framer, frontend systems). I design with implementation in mind — using consistent spacing systems, reusable components, and clear logic to reduce engineering ambiguity.
I prefer structured review cycles with clear objectives. Feedback is prioritised around user goals and business impact, preventing endless subjective revisions.
My goal is momentum — not pixel debates.
Hourly works best when:
Scope is evolving
You need ongoing design support
You’re shipping features incrementally
You want flexibility
For clearly defined initiatives, I can also structure sprint-based pricing.
SaaS dashboards
AI tools
B2B platforms
Marketplaces
Growth-focused websites
Product-led experiences
If your product has complexity — I’m comfortable navigating it.
Very quickly. I’m used to embedding into teams and understanding product context fast. Most engagements become productive within days, not weeks.
Yes. Many clients retain me for continuous UX improvements, feature launches, and product iteration cycles.
Good UX compounds.
Clearer flows increase activation.
Better onboarding improves retention.
Stronger hierarchy improves conversion.
Structured design systems improve velocity.
Strong product design is not cosmetic — it directly impacts revenue and growth.