Brand Identity & Concept Development

Laureano Figueroa

Starting at

/hr

About this service

Summary

I create brand identities that stand out with a mix of creative subversion and authentic personality. My approach blends cultural relevance, humor, and personality to build brands that feel as human as the people behind the brand. If you're looking for a brand ready to cut through the noise—better cover your ears!

Process

Initial Call – Get to Know You

A relaxed, no-pressure chat where we dive into the essence of your brand. I’ll ask questions, listen, and get a feel for what makes you you—from the serious stuff to the quirks that make your brand memorable.

The Brand Deep Dive – Intake Form & Inspiration

I’ll send over a short, fun intake form to gather more insights, followed by a curated mood board to capture your brand’s vibe. This is where we start translating your vision into visuals.

Creative Concepting – Brand Presentation

I’ll put together a brand presentation with logo options, color palettes, and design elements that bring your brand’s unique personality to life. This is where you’ll see the big picture and how all the elements come together.

Feedback & Refinement – Polishing the Details

We’ll go over the concepts together, tweaking and refining until it feels just right. Your feedback helps us lock in each piece to make sure it’s 100% on-brand.

Brand Reveal –

I’ll hand over your Brand Playbook, Logo Kit, Visual Vibe Board, and Essentials Pack—all ready for you to make a bold entrance. Plus, we’ll wrap up with a Creative Strategy Session to keep your brand fresh and consistent as you grow.

What's included

Brand Playbook
A guide that captures the essence of your brand, from colors and fonts to that distinct tone of voice. Think of it as a roadmap for making sure your brand always feels like you, no matter where it shows up.
Logo Kit
A set of logos that work wherever you need them—whether it’s a full logo, an icon, or something in between. Each design is crafted to make an impression and add a bit of intrigue.
Visual Vibe Board
A curated collection of images, textures, and tones that set the mood for your brand. It’s the inspiration behind your brand’s look, with just the right mix of edge and personality.
Essentials Pack
Ready-to-go templates for all your brand’s essentials—business cards, social media, email signatures, you name it. Everything you need to look put-together and distinctly you from day one.
Creative Strategy Session
A one-on-one session to dig into your brand’s potential, with insights and ideas on how to keep things feeling fresh, fun, and on-brand as you grow.

Example projects