Social Media Strategy & Content Creation

Laureano Figueroa

Starting at

/hr

About this service

Summary

I create culturally relevant branding that combines strategic design with personality. From brand identity to social media strategy, I bring a POV that connects brands to audiences in memorable Iways

Process

Kickoff Conversation

We start with a relaxed conversation to get to know your brand, vision, and goals. This is where we brainstorm together and get aligned on the big ideas.

Customer Intake Form

After our chat, you’ll fill out a quick intake form. This helps clarify your needs and ensures we're on the same page with your brand’s personality and direction.

Research & Concept Development

I dig into your industry, target audience, and competitors to develop creative concepts that bring out your brand’s personality and make it stand out.

Design & Strategy Creation

Here’s where the magic happens. I craft the brand assets, social media content, or marketing collateral, all tailored to capture attention and resonate with your audience.

Review & Revisions

I present the work for your feedback, and we fine-tune as needed to ensure it hits the mark and fully reflects your vision.

Final Delivery

Once everything is approved, I deliver the final assets along with any guidelines or tips to keep your brand looking consistent and fresh.

What's included

Content Pillar Guide
A clear framework defining the core themes or “pillars” of your social media content. This guide ensures all posts align with the brand’s voice and messaging while keeping the content varied and relevant.
Content Calendar
A platform-specific schedule outlining when and what to post, ensuring consistent and cohesive content. The calendar also includes key dates, campaigns, and recurring themes to keep the brand’s social presence organized and timely.
Original Content Creation
Custom-designed posts, stories, and other social media assets (e.g., carousels, reels) that align with the brand’s tone and aesthetic. These assets include interactive or engaging elements that draw in the audience and encourage participation.
Engagement Strategy
Specific strategies to encourage authentic engagement, such as polls, Q&As, or interactive stories. These tactics are designed to build relationships with the audience and foster a sense of community around the brand.
Analytics & Optimization Recommendations
Insights into key metrics to track and optimize content performance. This includes suggestions for improving reach, engagement, and alignment with the brand’s goals based on the analytics.

Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist