What's included

• Content Pillar Guide

  A clear framework defining the core themes or “pillars” of your social media content. This guide ensures all posts align with the brand’s voice and messaging while keeping the content varied and relevant.

• Content Calendar

  A platform-specific schedule outlining when and what to post, ensuring consistent and cohesive content. The calendar also includes key dates, campaigns, and recurring themes to keep the brand’s social presence organized and timely.

• Original Content Creation

  Custom-designed posts, stories, and other social media assets (e.g., carousels, reels) that align with the brand’s tone and aesthetic. These assets include interactive or engaging elements that draw in the audience and encourage participation.

• Engagement Strategy

  Specific strategies to encourage authentic engagement, such as polls, Q&As, or interactive stories. These tactics are designed to build relationships with the audience and foster a sense of community around the brand.

• Analytics & Optimization Recommendations

  Insights into key metrics to track and optimize content performance. This includes suggestions for improving reach, engagement, and alignment with the brand’s goals based on the analytics.