Social Media Management (Strategy + Content + Growth)Emily Padan
I help hospitality and lifestyle brands build cultural relevance, not just social channels; through storytelling, brand positioning, creator and influencer ecosystems, and strategic partnerships. As a founder and creative lead behind a design-led hospitality brand, I translate spaces, rituals, and experiences into content and community people want to belong to. The result is a presence that feels lived-in, intentional, and drives both loyalty and bookings/sales.
What's included
Monthly Content Strategy
A clear roadmap outlining themes, messaging pillars, and posting cadence to guide all content for the month.
Influencer Management
I help lifestyle brands, boutique hotels and hospitality brands go beyond social media by building influencer ecosystems, brand partnerships, and cultural relevance that drive bookings and loyalty.
Brand Voice + Messaging Refinement
A concise guide ensuring all captions, stories, and assets follow a cohesive and recognizable brand voice.
Editorial Content Calendar
A structured monthly calendar detailing post dates, formats, story plans, and strategic objectives.
Feed Posts
A curated mix of reels, carousels, and static posts optimized for engagement, watch time, and reach.
Story Sets
Story sequences that educate, entertain, or build connection, designed to maintain daily engagement.
Caption Writing + SEO Optimization
Captions crafted in your brand voice with SEO keywords and hashtags to boost discoverability.
Light Photo / Video Editing
Polished editing for provided assets or iPhone footage to ensure a cohesive visual aesthetic.
Scheduling + Publishing
Full management of posting times, scheduling tools, and platform optimization.
Community Management
Responding to DMs and comments to nurture audience relationships and maintain brand presence.
Monthly Analytics Report
A simplified performance report with key insights, wins, and recommendations for continued growth.
Monthly Strategy Check-In (Optional)
A short call to review analytics, adjust strategy, and discuss upcoming priorities.
Emily's other services
Starting at$1,500 /mo
Tags
Buffer
Instagram
LinkedIn
Slack
TikTok
Social Media Manager
Social Media Marketer
Social Media Strategist
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Emily Padan
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Lisbon, PortugalSocial Media Management (Strategy + Content + Growth)Emily Padan
Starting at$1,500 /mo
Tags
Buffer
Instagram
LinkedIn
Slack
TikTok
Social Media Manager
Social Media Marketer
Social Media Strategist
I help hospitality and lifestyle brands build cultural relevance, not just social channels; through storytelling, brand positioning, creator and influencer ecosystems, and strategic partnerships. As a founder and creative lead behind a design-led hospitality brand, I translate spaces, rituals, and experiences into content and community people want to belong to. The result is a presence that feels lived-in, intentional, and drives both loyalty and bookings/sales.
What's included
Monthly Content Strategy
A clear roadmap outlining themes, messaging pillars, and posting cadence to guide all content for the month.
Influencer Management
I help lifestyle brands, boutique hotels and hospitality brands go beyond social media by building influencer ecosystems, brand partnerships, and cultural relevance that drive bookings and loyalty.
Brand Voice + Messaging Refinement
A concise guide ensuring all captions, stories, and assets follow a cohesive and recognizable brand voice.
Editorial Content Calendar
A structured monthly calendar detailing post dates, formats, story plans, and strategic objectives.
Feed Posts
A curated mix of reels, carousels, and static posts optimized for engagement, watch time, and reach.
Story Sets
Story sequences that educate, entertain, or build connection, designed to maintain daily engagement.
Caption Writing + SEO Optimization
Captions crafted in your brand voice with SEO keywords and hashtags to boost discoverability.
Light Photo / Video Editing
Polished editing for provided assets or iPhone footage to ensure a cohesive visual aesthetic.
Scheduling + Publishing
Full management of posting times, scheduling tools, and platform optimization.
Community Management
Responding to DMs and comments to nurture audience relationships and maintain brand presence.
Monthly Analytics Report
A simplified performance report with key insights, wins, and recommendations for continued growth.
Monthly Strategy Check-In (Optional)
A short call to review analytics, adjust strategy, and discuss upcoming priorities.
Emily's other services
$1,500 /mo