Social Media Strategy & Brand Storytelling by Emily PadanSocial Media Strategy & Brand Storytelling by Emily Padan

Social Media Strategy & Brand StorytellingEmily Padan

I offer story-led social media strategy that helps lifestyle, hospitality, and design-driven brands build an intentional, cohesive presence online. As the co-founder of a boutique hotel brand, I bring real-world experience in brand building, narrative creation, and community growth. I focus on content that feels authentic, human, and worth saving.

What's included

Social Media Audit

• Review of current platforms • Content performance analysis • Strengths + gaps • Audience insights • Competitor landscape

Brand Voice & Messaging Guide

• Tone of voice definition • Key phrases + narrative themes • Do/Don’t voice rules • Caption frameworks • Storytelling principles

Content Strategy

• Monthly content themes • Story arcs (weekly + monthly) • Content pillars • Save/share-first concepts

Content Calendar

• 30-day calendar • Strategic posting plan • Topics, angles, hooks • Caption starters + prompts

Caption Writing / Copywriting

• Long-form captions • Brand-aligned scripts for Reels • Story scripts • Narrative arcs

Visual Direction

• Moodboards for photo/video • Shoot direction • Aesthetic guidelines • Editing style framework

Growth Strategy

• Community-building plan • Engagement strategy • Story engagement flow • Save/share optimization

Social Media Playbook

• Platform-specific best practices • Posting frequency • Hashtag strategy • Reel formats that work • Storytelling templates

Brand Story Development

• Foundational brand story • Elevator pitch • About section + bio rewrite • Brand philosophy framing

Campaign Strategy

• Story-led campaign concept • Key messages + hooks • Influencer/creator integration • Timeline + rollout plan

Emily's other services

Cover image for Social Media Management (Strategy + Content + Growth)

Social Media Management (Strategy + Content + Growth)$1,500 /mo

Starting at$950

Schedule a call

Duration2 weeks