What's included

• Social Media Audit

  • Review of current platforms • Content performance analysis • Strengths + gaps • Audience insights • Competitor landscape

• Brand Voice & Messaging Guide

  • Tone of voice definition • Key phrases + narrative themes • Do/Don’t voice rules • Caption frameworks • Storytelling principles

• Content Strategy

  • Monthly content themes • Story arcs (weekly + monthly) • Content pillars • Save/share-first concepts

• Content Calendar

  • 30-day calendar • Strategic posting plan • Topics, angles, hooks • Caption starters + prompts

• Caption Writing / Copywriting

  • Long-form captions • Brand-aligned scripts for Reels • Story scripts • Narrative arcs

• Visual Direction

  • Moodboards for photo/video • Shoot direction • Aesthetic guidelines • Editing style framework

• Growth Strategy

  • Community-building plan • Engagement strategy • Story engagement flow • Save/share optimization

• Social Media Playbook

  • Platform-specific best practices • Posting frequency • Hashtag strategy • Reel formats that work • Storytelling templates

• Brand Story Development

  • Foundational brand story • Elevator pitch • About section + bio rewrite • Brand philosophy framing

• Campaign Strategy

  • Story-led campaign concept • Key messages + hooks • Influencer/creator integration • Timeline + rollout plan