An original, brand-specific concept crafted just for you and your business.

Multiple concepts and revisions to choose from (not unlimited).

Multiple file formats, including: SVG, PDF, JPEG, PNG and the source (Adobe Illustrator) files!

Client brief - you'll provide a brief of who you and your business are, what style of logo you are looking for, your target audience for your business, the message you want to convey, any logos you have seen that you like and colors you like.

Mind-mapping and mood boarding - I'll put together a mind map and mood board that'll help come up with some concepts for how the logo should look and feel and if it fits your brand/message. You'll be part of this step!

Sketches and logo concept - We'll move on to getting some ideas down on paper, coming up with different rough concepts and ideas. We'll then get the rough concept on Illustrator, where we can test how it would look on-screen and if it works with different colours/greyscale, how it might light in different variations etc. We'll be doing a lot of iteration during this process.

Finalising the logo and fine-tuning - Once we're happy with the concept, we'll start to tweak the logo and fine tune it to get it print and screen ready. This includes adding in color (if required), getting the dimensions right, producing multiple file formats for the logo and sending it off to you for final approval!