Brand Identity - Tier 1
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About this service
Summary
Basic elements for a cohesive brand identity with a focus on visual dynamics and essential graphics.
Process
1. Discovery and Research:
Client Meeting: Understand the client's business, target audience, competitors, and unique selling propositions.
Market Research: Analyze industry trends, competitor branding, and target audience preferences.
2. Brand Strategy Development:
Brand Essence: Define the brand's mission, vision, and core values.
Brand Personality: Establish the tone, voice, and personality of the brand.
3. Design Phase:
Logo Design:
Color Palette & Font Selection:
Graphic Elements:
Logo Animation:
4. Client Presentation and Feedback:
Presentation: Present the complete brand identity package to the client, including the logo, color palette, typography, graphic elements, and logo animation.
Feedback and Revisions: Collect client feedback and make necessary revisions to ensure the brand identity aligns perfectly with the client's vision and goals.
5. Finalization and Delivery:
Final Revisions: Make any final adjustments based on the client's last round of feedback.
Deliverables: Prepare and deliver the final set of brand identity elements in various formats suitable for print, digital, and other media.
What's included
Logo Design
Customized logo that reflects the brand's core values.
Color Palette
A harmonious color palette tailored for brand consistency across all platforms.
Font Selection
Curated typography that enhances brand recognition.
Logo Animation
A captivating short animation of the logo to enhance brand presence.
Graphic Elements
A set of custom-designed graphic elements like patterns, shapes, and icons that complement the brand's visual identity.
Example projects
Skills and tools
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma