Brand Identity - Tier 2

Sylvan Hillebrand

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About this service

Summary

Expanded services for a more comprehensive brand identity, including guidance and additional collateral.

Process

1. Discovery and In-depth Analysis:

Comprehensive Client Briefing: Deep dive into the client’s vision, values, and objectives.

Advanced Market Research: Conduct thorough research on market trends, customer behavior, and competitor analysis.

2. Enhanced Brand Strategy Development:

Brand Positioning: Clearly define the brand’s unique position in the market.

Brand Messaging Framework: Develop key messages that effectively communicate the brand’s value proposition to its target audience.

3. Creative Development:

Logo and Visual Identity: (Same as Tier 1 but with additional iterations and refinements)

Graphic Elements & Iconography: Design a broader set of custom graphics and icons for versatile use across various media.

Social Media Kit: Design profile pictures, banners, and post templates for consistency across social platforms.

Email Signature Design: Create a professional and branded email signature.

4. Expanded Deliverables:

Imagery Treatment: Define the style and usage of photographic and illustrative elements.

Creative Direction: Provide guidance on the overall creative approach for marketing and brand communication materials.

Brand Collateral: Design additional marketing and promotional materials such as packaging, merchandise, and digital assets.

5. Comprehensive Presentation and Iteration:

Detailed Presentation: Present the full spectrum of brand identity elements along with the creative direction and brand collateral.

Iterative Feedback: Engage in a more iterative process with the client to refine and perfect all elements.

6. Brand Guidelines and Documentation:

Extensive Brand Guidelines: Develop detailed guidelines covering all aspects of the brand including visual identity, brand messaging, imagery treatment, and the application of brand collateral.

Approval Process: Ensure all components are reviewed and approved by the client.

7. Finalization and Multi-format Delivery:

Final Adjustments: Implement any final tweaks and prepare all deliverables.

Delivery: Provide all brand assets and guidelines in various formats suitable for a wide range of applications.

8. Post-Delivery Support and Brand Alignment:

Implementation Guidance: Offer advice and support to ensure consistent brand implementation across all platforms and materials.

Ongoing Consultation: Provide ongoing support and consultation to address any future needs or adjustments.

What's included

All deliverables from Tier 1
Basic elements for a cohesive brand identity with a focus on visual dynamics: Logo Design: Customized logo that reflects the brand's core values. Color Palette: A harmonious color palette tailored for brand consistency across all platforms. Font Selection: Curated typography that enhances brand recognition. Logo Animation: A captivating short animation of the logo to enhance brand presence. Animated Logo: Short animated version of the logo to enhance digital presence.
Brand Guidelines
Detailed brand manual outlining the usage of logo, color palette, typography, and other visual elements.
Social Media Kit
Custom graphics for profile pictures, banners, and post templates for various social media platforms.

Skills and tools

Brand Designer

Graphic Designer

Logo Designer