Customer & stakeholder review
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About this service
Summary
A depth interview programme, grounded in current understanding of behaviours and decision-making, to understand how stakeholders and consumers are responding to current products, and their un-met needs.
The programme focusses on getting to the hub of decisions, by understanding how decisions have been made to date, and what could influence behaviour changes in future.
The results offer a cost effective way to test product and brand strength and find un-met needs to explore as candidates for future propositions.
What's included
Stakeholder and consumer needs analysis
A series of interviews conducted with stakeholders, consumers and/or potential consumers to get a detailed understanding of their needs and choices, to support a business developing new propositions.
Skills and tools
Industries
Marketing