What's included

• 360 Consumer view report

  A tailored consumer or customer survey which provides evidence on total and realistic market size, market share, switching behaviour, product adoption, channel preferences, (high level) brand awareness and preference, and the role of disruptive technology. The survey provides the quantification of market opportunities, defined by products and customer segments, to underpin marketing planning, product/NPD planning and broader company growth strategies. (In collaboration), different segmentations are tested to find one that best suits your organisation, leading to the creation of personas for different target customers.

• Segmentation data

  Primary data, analysed using Excel/VBA or Python. Optional persona playbook, to help create customer focus by internal teams. Optional data dashboards (using Excel, Looker, or Tableau) Optional team interactive workshop to create new initiative ideas.